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Mark A. Goldberg, President & CEO
A native of South Florida, Mark relocated to Asheville in 1991 and took ownership and assumed the senior operating position of Plasticard Products, Inc., which later became PLI. Mark had previously spent 13 years in hotel and resort management and also worked as a licensed general contractor specializing in hotel and commercial renovations. An active member of the Asheville community, Mark has served on numerous boards and committees for local social and non-profit organizations, including the Asheville Area Chamber of Commerce, the Asheville Area Arts Council and Bele Chere.
Peter M. Krauss, Chief Sales & Marketing Officer
With nearly 20 years of experience building and managing successful sales teams, Peter directly oversees all aspects of the Sales and Marketing groups within PLI. In conjunction with CEO Mark Goldberg, he helps guide the direction of the overall company. His hands-on approach and “Customer First” focus have helped propel PLI into a leadership role in many new segments of the specialty print industry. He also sits on the Board of Directors as an Executive Member.
Peter holds a degree in Business Management from Boston College, where he also focused on contracts and other elements of the law. Originally from New York, he spent 12 years in Orange County, CA before relocating to Asheville. Much of that time was spent successfully navigating the semiconductor distribution business, culminating in his building a USA division of a German-based distribution company that grew from zero dollars in revenue to nearly $6 million in less then eighteen months. Prior to that, Peter spent seven years as executive VP of a hospitality distribution company, which is where he was first introduced to PLI. His extensive experience developing and managing overseas operations will continue to benefit PLI as the company expands and grows into various new markets.
Robert A. Keshura, Director of Manufacturing
Bob oversees PLI’s entire production operation, which includes managing more than 145 production personnel. He has 24 years of experience in the specialty printing industry. Most recently, he served as director of manufacturing at American Banknote (ABNote), where he managed a production department of more than 140 people and spearheaded several major capital improvements.
