6 Reasons to Sponsor Event Key Cards

BRAND VISIBILITY

During the lifespan of an event, an attendee will actively look at their keycard 8 – 12 times/day. This represents repeat impressions to your targeted demographic. Place a QR Code to link to a landing page for you/your clients to track participation, download an app, or provide fluid event information and updates for the attendees.

ROI

The cost to brand a key card is minimized by the potential return on investment. 64% of attendees are not current customers of the companies’ exhibits they visit. 38% of attendees state that visiting exhibits influences future purchases and investments. You have the opportunity to place an alternative to a business card in all of their hands.

INCREASED TRAFFIC

Key card branding is proven to drive up to TWICE as much traffic to your tradeshow booth.

PORTABILITY

While produced on a small format, a key card is sleek and portable, making it easy for your marketing message to travel beyond the timeframe of the event.

CREATE MEMORIES

If a brand or event resonates with an attendee, they will likely keep their keycard as a memento or keepsake of the event - thereby increasing the number of impressions. Promoting a future event increases these odds even more. 52% of persons polled said their impression of a company is more positive after receiving promotional products.

CO-OP BRANDING

You have the ability to share the expense and the available real estate on the key card. You will receive all the benefits of key card sponsorship at a reduced cost.

For information on Branded Event Key Cards, please call PLI at 1-800-752-1017 or contact us HERE.

To download a PDF of this information, click HERE.

References:
http://www.exhibitsurveys.com/trends

Center for Exhibition Industry Research, “Leveraging Your Exhibition Sponsorship,” Report #G16.05.

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