Keep your Cards Front-and-Center and Top-of-Mind
As reported by PaymentsJournal, data collected in 2020 suggests that that physical display fixtures are the most popular location for purchases of prepaid cards as gifts.*
There are a number of ways in which thoughtfully selected and placed display fixtures drive customer action, including sign-ups for loyalty programs, gift card sales, and purchases of prepaid cards or self-use.
First, we know that more impressions = stronger awareness. The more times a consumer encounters a card on physical display, the stronger an impression it will have in the consumer’s mindset, and the more likely it is that the consumer will reach a decision to take the desired action by signing up for or purchasing the card.
Secondly, we know that gift cards specifically, when visible on display fixtures, are a popular impulse purchase – in part because they function as a strong visual reminder of upcoming gifting events, but also because they are an ideal Plan B for shoppers who arrived with the intent of purchasing another type of gift but are having difficulty making a gift decision.
We work with clients to select and locate countertop, floor-standing, wall, and shelf displays that work within available space and drive results!
POP displays from PLI. We use our experience to make life’s experiences better.
* PaymentsJournal (2020). 7 Interesting 2020 Trends in Prepaid Gift Card. Statistic attributed to Mercator Advisory Group report – North American PaymentInsights: Prepaid Cards: Shifting Purchase Channels.
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PLI delivers on the effective translation of real client needs and ideas into unique and relevant finished gifts, loyalty, access, ticketing, and event products that people love.