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Custom POP Displays

Keep your Cards Front-and-Center and Top-of-Mind

Wire Backer Display Card RackAs reported by PaymentsJournal, data collected in 2020 suggests that that physical display fixtures are the most popular location for purchases of prepaid cards as gifts.*

There are a number of ways in which thoughtfully selected and placed display fixtures drive customer action, including sign-ups for loyalty programs, gift card sales, and purchases of prepaid cards or self-use.

First, we know that more impressions = stronger awareness. The more times a consumer encounters a card on physical display, the stronger an impression it will have in the consumer’s mindset, and the more likely it is that the consumer will reach a decision to take the desired action by signing up for or purchasing the card.

Secondly, we know that gift cards specifically, when visible on display fixtures, are a popular impulse purchase – in part because they function as a strong visual reminder of upcoming gifting events, but also because they are an ideal Plan B for shoppers who arrived with the intent of purchasing another type of gift but are having difficulty making a gift decision.

We work with clients to select and locate countertop, floor-standing, wall, and shelf displays that work within available space and drive results!

POP displays from PLI. We use our experience to make life’s experiences better.

* PaymentsJournal (2020). 7 Interesting 2020 Trends in Prepaid Gift Card. Statistic attributed to Mercator Advisory Group report – North American PaymentInsights: Prepaid Cards: Shifting Purchase Channels.

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PLI delivers on the effective translation of real client needs and ideas into unique and relevant finished gifts, loyalty, access, ticketing, and event products that people love.

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