Ready. Set. Gift!™ direct mail delivers!
We have all found ourselves, at one time or another, in need of an immediate gift for an unexpected occasion – or maybe we’ve simply forgotten to pick up that birthday gift for a friend. Ready. Set. Gift! direct mail puts your brand’s gift cards into your customers’ hands in advance of just such an occasion. Our Ready. Set. Gift! mailer delivers your gift card along with a thoughtful and convenient presentation carrier – both designed and messaged for your brand.
The mailer can be sent to your most loyal customers or to a mailing list of your choice. The gift card has no value until the recipient goes to the designated website to load the value of their choosing. After check out, the gift card can be used by the recipient or can be placed in the attractive and convenient presentation carrier and given as a gift. The Ready. Set. Gift! Mailer is perfect for birthdays, anniversaries, showers, weddings or just because! You’ve just made it irresistibly easy to gift your brand and drive purchase. And remember, gift cards are always in style – and always the right size!
Ready. Set. Gift!™ direct mail delivers results
With retail foot traffic on the decline, it makes good business sense to market gift cards through additional channels beyond eye-catching in-store displays. Although consumers like shopping online, digital media may not always be the best way to get their attention and connect meaningfully with them. Direct mail is an effective way to strengthen brand, promote gift cards and drive additional sales. Direct mail is a great way to target zip codes around stores that need a boost, and you can always re-mail to high-use or high-load Ready. Set. Gift! shoppers.
A beautiful success
A nationwide beauty store retailer wanted to increase gift card sales and subsequent revenue. Having enjoyed prior success working with PLI, and understanding the appeal of direct mail and grab-n-go convenience to their customers, they turned to PLI again to help launch Ready. Set. Gift! The resulting program was convenient for the gift card giver, valued and appreciated by the gift card receiver, profitable and brand-building for the retailer – a winning experience for all.
Direct mail solutions from PLI. We use our experience to make life’s experiences better.
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PLI delivers on the effective translation of real client needs and ideas into unique and relevant finished gifts, loyalty, access, ticketing, and event products that people love.