Your card is the smallest canvas for your brand.
There are very few branded items that consumers carry with them throughout the day, nearly every day. Cards are the exception – a brand’s tiniest work of art, traveling along with us as we shop, as we visit attractions and experience the cinema, as we see our primary care doctor or enter our hotel room.
Every interaction a customer has with your brand should generate positive emotions and should reinforce your brand image. For some cards, this may mean incorporating fun and unexpected techniques, for others it may mean going with a minimalist style, incorporating soft touch, or a subtle effect. Too often, opportunities are missed, or even disregarded, when it comes to insisting on consummate design for gift cards and key cards. Make your card the exceptional exception.
Design and creative services
We are dedicated to designing cards and support materials that are engaging, beautiful, and on-brand. We offer world-class creative services supported by industry and vertical research as well as brand immersion. And when our clients bring us their own designs, we look for ways to elevate them in relevant ways with expertly applied technologies and techniques. Tap into our design expertise and find out how we can add value to your card marketing program.
- Award-winning designs
- Elevation of artwork in relevant ways
- Expertly applied technologies and techniques that add value
- Prevention of commoditization at the card level
- Marketing expertise to support design decisions
- Insights & strategies that enhance the solutions we deliver
Prototyping and innovation
Our in-house design team works closely with some of the largest retail and hotel brands to concept, mock-up, and prototype new card and package designs for seasonal and special occasions, or for complete rebrands. Whether you are starting from a blank slate and are looking for ideas to do something that has never been done, or you have final artwork and are simply looking for ways to elevate it with unique materials and finishes, our team of experts will work with you to engineer, design, prototype, and bring your project to life!
Contact PLI for marketing solutions tailored to your needs.
PLI delivers on the effective translation of real client needs and ideas into unique and relevant finished gifts, loyalty, access, ticketing, and event products that people love.