It’s not just about the card itself...
Consumers are looking for a frictionless shopping experience with accompanying packaging and are willing to pay for it. And that’s what you get at PLI.
At PLI, we provide:
- Unique opportunities for gifting consumers to make a one-of-a-kind impression with recipients.
- Wide assortment of packaging and display options with innovative and creative designs and materials to complement every gifting occasion.
84% of consumers PUT A GIFT CARD INTO SOMETHING before gifting.
- One-stop shop experience to meet your consumers’ needs in addition to meeting your needs to increase YOUR revenue.
- Exclusive end-to-end gifting solutions from printing cards to offering ancillary products, displays, fulfillment, and in-store execution.
65% of GIFT CARD consumers SPEND AN EXTRA 38% beyond the value of the card ON PACKAGING.
The whole package is important. It is how the consumer finds you. And you can find it all in one place…from packaging ✓ to displays ✓ and more.
- Physical display fixtures are the most popular location for purchases of prepaid cards as gifts.
Consumers place a $4 VALUE on ONE-STOP GIFT CARD and PACKAGING CONVENIENCE.
- For every $1 a business invests in a POP display, it sees an average 4X return in incremental sales. It pays to stand out.
- Consumers want the convenience of having gift cards and packaging on the same display.
- Displays serve as a draw-in for the eye and ease for the consumer to see it, grab it, and go with their busy schedules.
86% of consumers PREFER PACKAGING BE ADJACENT to GIFT CARDS.
Our goal is to make your life easier from start to finish. Whatever card marketing solutions you need – PLI delivers seamlessly every step of the way. Our goal is to be your one-stop shop for everything and are committed to being your end-to-end solution.
WE’VE DESIGNED OUR OFFERINGS TO PUT YOU FIRST.
Our gift card packaging adds a unique, personal touch to the gift card purchase.
We offer a variety of product types as well as themes.
| PRODUCT TYPES | THEMES |
| Greeting Card | Holiday |
| Mini Envelope | Birthday |
| Bag | Celebration |
| Flip Box | Mother’s Day |
| Pillow Box | Father’s Day |
| Tin | Graduation |
| Pop-Up Carrier | Thank you and more! |
| Slider | |
| Z-fold and more! |
In addition to packaging, our physical card displays build awareness and promote your card program wherever your customers shop, dine, travel, and play.
We work with clients to select, design, and implement countertop, floor-standing, wall, and shelf displays that work within available space and drive results!
Sources for all statistics cited:
https://www.pymnts.com/news/payment-methods/2021/inventory-shortages-couldmake-holiday-2021-the-year-of-the-gift-card/
https://www.giftcards.com/gift-card-statistics#:~:text=On%20Where%20People%20Will%20Buy,form%20of%20a%20gift%20card.%E2%80%9D
https://nrf.com/topics/retail-holiday-and-seasonal-trends
https://www.plicards.com/card-talk/why-moms-dads-grads-gift-card-designs-should-bepart-of-your-marketing-strategy/
https://www.giftcardgranny.com/statistics/
https://merchants.fiserv.com/en-us/resources/2021-gift-card-survey/