We take a holistic approach to card marketing.
There are a number of ways to strengthen your brand by connecting your card program to your sustainability goals. Environmental responsibility has relevance across the full life cycle of your card products, cradle-to-grave or cradle-to-cradle.
As we work with our clients to explore opportunities, we want to begin by understanding your sustainability goals and overarching brand message around social and environmental responsibility. With that we can work on positive changes, large and small, to better incorporate your card program into your larger sustainability program – with strategies grounded in the 4R Principles: Reduce, Reuse, Replace, Recycle.
Visible versus invisible sustainability
As we evaluate environmental card marketing opportunities, we identify both those actions tied to your program goals that are inherently visible to your customers – such as those that include environmental marketing printed on the cards – and those that are less visible – for instance adjusting stock levels to avoid waste and obsolescence.
Visible sustainability is always important. It supports and communicates your brand’s ethical values, and it also strengthens your brand’s value proposition. Invisible sustainability, or shall we say less visible sustainability, is just as important to your organization. It often presents unique opportunities to achieve both cost savings and reductions in environmental impact.
Delivering the message – information, interest, & involvement
Ultimately, the success of your environmental card marketing will depend on how effectively it connects with your customers by delivering Information, engaging Interest, and motivating Involvement. Your customers already want to make a positive difference – we just need to show them how easy and rewarding it can be.
That’s why our support does not begin and end with card production. We work with our customers on countertop, wall, window, and mirror signage; display fixtures; card return boxes; direct mail; and full-service creative design.
Marketing support from PLI. We use our experience to make life’s experiences better.
Contact PLI for marketing solutions tailored to your needs.
PLI delivers on the effective translation of real client needs and ideas into unique and relevant finished gifts, loyalty, access, ticketing, and event products that people love.