3Ps of Card Marketing – Consumer Data from PLI 

The Value of

Presentation, Packaging and Promotion

35% - 49%
of overall consumer purchases are unplanned,
representing an annual spend of

70%
of U.S. in-store retail purchases are unplanned.

2 of strongest proven motivators for consumer purchases are -

Attractive packaging

and

Free offers.

Displays with signs outperformed displays without signs by

20%

90%
of in-store purchase decisions significantly increase with POP marketing.

1/5

consumers have watched an unboxing video.

7/10

Americans agree packaging often influences their buying decision. When purchasing a gift, the number increases to 8 in 10.

40%
of consumers have shared packaging photos on social media.

53%

of Millennials value a new unique shape or appearance to packages.

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