3Ps of Card Marketing – Consumer Data from PLI
The Value of
Presentation, Packaging and Promotion
35% - 49%
of overall consumer purchases are unplanned,
representing an annual spend of
70%
of U.S. in-store retail purchases are unplanned.
For more information on displays, packaging and promotional ideas, contact PLI. Download a PDF of this infographic here.
2 of strongest proven motivators for consumer purchases are -
Attractive packaging
and
Free offers.
Displays with signs outperformed displays without signs by
20%
90%
of in-store purchase decisions significantly increase with POP marketing.
1/5
consumers have watched an unboxing video.
7/10
Americans agree packaging often influences their buying decision. When purchasing a gift, the number increases to 8 in 10.
40%
of consumers have shared packaging photos on social media.
53%
of Millennials value a new unique shape or appearance to packages.
