Author: Karen Brooker

In this new age of social responsibility, consumers are flocking to brands that associate themselves with a cause. Cause Marketing matters now more than ever…

Bring the benefits of aromatherapy to your gift card program with custom selected scents that help create the aura and sensation of…

Cards are still the most requested gift, so the popularity of giving gift cards during the winter holiday season remains strong.

More than 107 million Americans will be traveling during the winter holiday season, and for many that means overnight hotel stays.

Baby Day celebrates little bundles of joy and all the marvels and challenges that come with them.

Increase gift card sales by adding a variety of fall celebration cards to your current offering. Fall holiday and fall inspired cards can evoke unplanned, add-on purchases and enhance the gifting experience for consumers, while increasing gift card revenue and in-store traffic for retailers and other merchants.

The difference is in the details and hotel key cards are an important detail. Seasonal fall inspired key cards can help enrich the guest experience, making it more memorable, shareable and re-peatable.

We are pleased to announce that PLI was recognized again at this year’s International Card Manufacturers Association (ICMA) Elan Awards.

Q2 of our PLI Calendar focuses on Spring! Air is the element we’ve chosen to represent this season and Acuity is the attribute we contemplate and celebrate.

With 195 million visitors a year, it is imperative that zoos and aquariums execute a marketing strategy that builds brand awareness and not only retains existing patrons, but attracts new ones.