back_arrow_icon
Blog
Gift Cards Help Build Success – Independent Retailer Month
Gift Cards Help Build Success – Independent Retailer Month

Gift cards help build success – Independent Retailer Month

Owning your own business can be very exciting and rewarding. In today’s competitive business environment, it can be challenging as well. Regardless of the size or scope of your business, a critical factor for success is Referral.

The Ultimate Referral

When a customer purchases a gift card at your business to give to a friend, family member, neighbor, or co-worker, that’s a great business opportunity. The gift card recipient that walks through your door is not only a new customer (likely to spend more than the value of the card),  but they can also become a loyal patron as well.

Appeal to Personality

Consider your targeted audience and what attracts their interest. An eye-catching, purposefully designed gift card that resonates with consumers can create a that’s perfect for…, just what I was looking for, I’ve been meaning to…, or they’ll love it! spontaneous buying moment that delivers a gift chosen with the uniqueness of the recipient clearly in mind. 

Presentation Adds Value

Today consumers are looking to enhance the gifting experience. A great way to do that is to include engaging gift card packaging that gives the recipient something to open, enjoy and even socialize. The gift of choice becomes even more meaningful with – All-in-one gift bags, greeting cards, envelopes, tie-on options, custom boxes, novelties and more.

PLI Makes it Easy

As an entrepreneur, your responsibilities can be endless and your resources limited. PLI under-stands that. We have been helping local business owners become more successful with innovative, simple to manage gift card ideas for more than 30 years.

A dedicated PLI account manager will work closely with you to create and grow a card marketing program that meets your objectives and fits your budget.

To learn more about card marketing programs that drive referrals and revenue to help grow your business, please contact PLI today. 

Recent

small_phaserBeamLinebottom

LAS VEGAS, NV – April 21, 2025 - Who says the Easter Bunny only visits homes? This year, it made a special stop at the PLI Las Vegas Facilites and brought a basket full of fun with it!

21 Apr 2025

In today’s competitive business landscape, customer retention is key to long-term success. One effective way to boost retention and increase sales is by integrating gift cards into your loyalty program.

16 Apr 2025

Gift card promotions are a powerful tool for driving repeat business, particularly for businesses targeting a B2B audience.

8 Apr 2025

As of October 1st, 2025, the Maryland Gift Card Law, also known as the Gift Card Scams Prevention Act of 2024, will officially come into effect.

1 Apr 2025

In an era where innovation takes center stage, paper gift cards continue to be an enduring and effective option for businesses.

26 Mar 2025

In today's competitive job market, companies are constantly seeking innovative ways to retain their top talent and attract new, skilled employees.

17 Mar 2025

LAS VEGAS, NV and ASHEVILLE, NC – February 14, 2025 - PLI’s Las Vegas and Asheville facilities came together to celebrate Valentine’s Day with a fun and festive event.

17 Feb 2025

As environmental consciousness continues to grow, companies are increasingly integrating sustainability into their operations.

17 Jan 2025

Newsroom

small_phaserBeamLinebottom