Gift Cards Help Build Success – Independent Retailer Month
Gift cards help build success – Independent Retailer Month
Owning your own business can be very exciting and rewarding. In today’s competitive business environment, it can be challenging as well. Regardless of the size or scope of your business, a critical factor for success is Referral.
The Ultimate Referral
When a customer purchases a gift card at your business to give to a friend, family member, neighbor, or co-worker, that’s a great business opportunity. The gift card recipient that walks through your door is not only a new customer (likely to spend more than the value of the card), but they can also become a loyal patron as well.
Appeal to Personality
Consider your targeted audience and what attracts their interest. An eye-catching, purposefully designed gift card that resonates with consumers can create a that’s perfect for…, just what I was looking for, I’ve been meaning to…, or they’ll love it! spontaneous buying moment that delivers a gift chosen with the uniqueness of the recipient clearly in mind.
Presentation Adds Value
Today consumers are looking to enhance the gifting experience. A great way to do that is to include engaging gift card packaging that gives the recipient something to open, enjoy and even socialize. The gift of choice becomes even more meaningful with – All-in-one gift bags, greeting cards, envelopes, tie-on options, custom boxes, novelties and more.
PLI Makes it Easy
As an entrepreneur, your responsibilities can be endless and your resources limited. PLI under-stands that. We have been helping local business owners become more successful with innovative, simple to manage gift card ideas for more than 30 years.
A dedicated PLI account manager will work closely with you to create and grow a card marketing program that meets your objectives and fits your budget.
To learn more about card marketing programs that drive referrals and revenue to help grow your business, please contact PLI today.
Recent
LAS VEGAS, NV – June 5, 2025 - PLI hosted its first Town Hall of 2025 at both Las Vegas facilities.
6 Jun 2025
Gift cards have become an essential part of the retail and corporate gifting experience. To maximize their impact, businesses need more than just a simple rack or countertop placement.
2 Jun 2025
At PLI, we are committed to delivering best-in-class solutions that help our hospitality partners shine.
21 May 2025
In today’s fast-paced business world, finding the perfect gift, especially at the last minute, can be a daunting task.
19 May 2025
For the second year in a row, PLI is spending millions in capital to increase its G&L manufacturing capacity with the addition of a brand-new Bobst and an additional Pack-Smart machine. With the addition of these machines, we are not only ramping up our
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Gift cards are more than just a convenient way to give a present—they’re also an effective strategy for businesses to attract and retain customers.
12 May 2025
Gift cards have become one of the most versatile and appreciated gifting options in both personal and professional settings.
5 May 2025
LAS VEGAS, NV – April 21, 2025 - Who says the Easter Bunny only visits homes? This year, it made a special stop at the PLI Las Vegas Facilites and brought a basket full of fun with it!
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Newsroom

PLI Town Hall: Recognition, Results, and What’s Next
LAS VEGAS, NV – June 5, 2025 - PLI hosted its first Town Hall of 2025 at both Las Vegas facilities. | 6 Jun 2025

Leveling Up in Hospitality
At PLI, we are committed to delivering best-in-class solutions that help our hospitality partners shine. | 21 May 2025

PLI Adding More Capacity
For the second year in a row, PLI is spending millions in capital to increase its G&L manufacturing capacity with the addition of a brand-new Bobst and an additional Pack-Smart machine. With the addition of these machines, we are not only ramping up our | 13 May 2025

PLI’s Easter Egg-Stravaganza
LAS VEGAS, NV – April 21, 2025 - Who says the Easter Bunny only visits homes? This year, it made a special stop at the PLI Las Vegas Facilites and brought a basket full of fun with it! | 21 Apr 2025

Celebrating Valentine’s Day: A day of Sweetness and Team Spirit
LAS VEGAS, NV and ASHEVILLE, NC – February 14, 2025 - PLI’s Las Vegas and Asheville facilities came together to celebrate Valentine’s Day with a fun and festive event. | 17 Feb 2025

PLI Renews with the U.S. EPA SmartWay® Transport Partnership
LAS VEGAS, NV - January 9, 2025 - PLI has submitted and received approval for their current data submission to the SmartWay® Transport Partnership, an innovative collaboration between U.S. | 9 Jan 2025

‘Tis the Season for Gratitude: A Christmas Luncheon to Remember
LAS VEGAS, NV and ASHEVILLE, NC – December 23, 2024 – The holiday season was in full swing at PLI’s Asheville and Las Vegas facilities as the company hosted its Annual Christmas Luncheon for its employees. | 23 Dec 2024

Holiday Message from our CEO
As we approach the end of 2024, I am reminded of the extremely busy year we have had and to reflect on our successes as a company. | 20 Dec 2024