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Gift Cards Help Build Success – Independent Retailer Month

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Gift Cards Help Build Success – Independent Retailer Month

Owning your own business can be very exciting and rewarding. In today’s competitive business

environment, it can be challenging as well. Regardless of the size or scope of your business, a critical factor for success is Referral.​

The Ultimate Referral

When a customer purchases a gift card at your business to give to a friend, family member, neighbor, or co-worker, that’s a great business opportunity. The gift card recipient that walks through your door is not only a new customer (likely to spend more than the value of the card),  but they can also become a loyal patron as well.​

Appeal to Personality

Consider your targeted audience and what attracts their interest. An eye-catching, purposefully designed gift card that resonates with consumers can create a that’s perfect for…, just what I was looking for, I’ve been meaning to…, or they’ll love it! spontaneous buying moment that delivers a gift chosen with the uniqueness of the recipient clearly in mind. ​

Presentation Adds Value

Today consumers are looking to enhance the gifting experience. A great way to do that is to include engaging gift card packaging that gives the recipient something to open, enjoy and even socialize. The gift of choice becomes even more meaningful with – All-in-one gift bags, greeting cards, envelopes, tie-on options, custom boxes, novelties and more.​

PLI Makes it Easy

As an entrepreneur, your responsibilities can be endless and your resources limited. PLI under-stands that. We have been helping local business owners become more successful with innovative, simple to manage gift card ideas for more than 35 years.​

A dedicated PLI account manager will work closely with you to create and grow a Card Marketing Program that meets your objectives and fits your budget. ​

To learn more about Card Marketing Programs that drive referral and revenue to help grow your business, please contact PLI today. Download a PDF version of this article here.