Letter from the Chairman of the Board, Bill Miller
Today, the successful acquisition of PSA marks another milestone moment in PLI’s history. One cannot help but reflect on our past as we take yet another major leap forward into our future.
PLI, Inc. was started twenty-eight years ago by an Asheville, North Carolina retiree, who sold plastic keycards for a new, innovative lock system from his basement office. Today, with the purchase of PSA, PLI is a $175,000,000 sales and manufacturing company employing over 1,000 people with production plants in North Carolina, Nevada, Missouri, and Illinois.
Despite nearly two decades of economic headwinds, which has closed or relocated thousands of American factories and eliminated millions of manufacturing jobs, PLI has experienced nearly a twenty percent compounded rate of growth year over year. Credit for such an exceptional performance by a non-tech company during this era goes first to Mark Goldberg, who for fifteen years as General Manager had the vision, determination, and work ethic to withstand many early challenges to build the foundation of a solid, successful company. And then to Peter Krauss as CSMO and now current CEO and President, who has been the driving force in expanding and diversifying the company’s product mix into gift, loyalty and membership cards. In addition, he has negotiated long term hospitality contracts, identified, then negotiated three game changing acquisitions—all of which have propelled the company to its current position as the dominant industry leader.
As Peter has said many times, “Being the biggest is a lofty goal more easily achieved than being the best.” I have no doubt we are and will continue to outpace the economy, outpace our industry, and be the best at everything we do. As we look towards the future, I urge you to follow his lead, work as a team and stay focused on the bright future ahead of our company.
William Miller
Chairman of the Board
Recent
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
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Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!
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Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.
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Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.
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LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies.
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Newsroom

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025

PLI’s One Team One Dream: A Workplace Rooted in Compassion
LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies. | 8 Aug 2025

PLI Town Hall: Recognition, Results, and What’s Next
LAS VEGAS, NV – June 5, 2025 - PLI hosted its first Town Hall of 2025 at both Las Vegas facilities. | 6 Jun 2025