USA & Canada: +1-800-752-1017
International : +1 828-210-4754
Letter from the Chairman of the Board, Bill Miller
Today, the successful acquisition of PSA marks another milestone moment in PLI’s history. One cannot help but reflect on our past as we take yet another major leap forward into our future.
PLI, Inc. was started twenty-eight years ago by an Asheville, North Carolina retiree, who sold plastic keycards for a new, innovative lock system from his basement office. Today, with the purchase of PSA, PLI is a $175,000,000 sales and manufacturing company employing over 1,000 people with production plants in North Carolina, Nevada, Missouri, and Illinois.
Despite nearly two decades of economic headwinds, which has closed or relocated thousands of American factories and eliminated millions of manufacturing jobs, PLI has experienced nearly a twenty percent compounded rate of growth year over year. Credit for such an exceptional performance by a non-tech company during this era goes first to Mark Goldberg, who for fifteen years as General Manager had the vision, determination, and work ethic to withstand many early challenges to build the foundation of a solid, successful company. And then to Peter Krauss as CSMO and now current CEO and President, who has been the driving force in expanding and diversifying the company’s product mix into gift, loyalty and membership cards. In addition, he has negotiated long term hospitality contracts, identified, then negotiated three game changing acquisitions—all of which have propelled the company to its current position as the dominant industry leader.
As Peter has said many times, “Being the biggest is a lofty goal more easily achieved than being the best.” I have no doubt we are and will continue to outpace the economy, outpace our industry, and be the best at everything we do. As we look towards the future, I urge you to follow his lead, work as a team and stay focused on the bright future ahead of our company.
William Miller
Chairman of the Board
Recent
LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success.
31 Oct 2025
LAS VEGAS, NV and ASHEVILLE, NC – October 29, 2025 – PLI is proud to announce the renewal of its participation in the U.S. Environmental Protection Agency’s (EPA) SmartWay® Transport Partnership, marking five years of collaboration and commitment to sustainable transportation practices.
29 Oct 2025
Gift cards have become a staple in the world of retail and hospitality, representing an easy and popular choice for both gift-givers and recipients. They offer the perfect solution for those who are unsure about what to buy, allowing recipients the flexibility to choose what they truly want.
21 Oct 2025
In today’s competitive market, businesses are constantly seeking ways to enhance customer loyalty and boost sales. One strategy that has proven to be both effective and versatile is incorporating gift cards into your loyalty program.
7 Oct 2025
In the competitive world of business, retaining customers is just as important as acquiring new ones. Gift cards have emerged as a strategic tool to not only boost customer retention but also to enhance brand loyalty. By offering gift cards, businesses can create a win-win situation for both customers and the company itself.
30 Sep 2025
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands.
22 Sep 2025
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.
17 Sep 2025
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
16 Sep 2025
Newsroom

Tricks, Treats & Team Spirit: Halloween at PLI
LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success. | 31 Oct 2025

PLI Achieves 5-Year Milestone with the U.S. EPA SmartWay® Transport Partnership
LAS VEGAS, NV and ASHEVILLE, NC – October 29, 2025 – PLI is proud to announce the renewal of its participation in the U.S. Environmental Protection Agency’s (EPA) SmartWay® Transport Partnership, marking five years of collaboration and commitment to sustainable transportation practices. | 29 Oct 2025

PLI Welcomes Katie Schroeder to Strategic G&L Team
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands. | 22 Sep 2025

PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025