Love is in the Air – Valentine’s Day Gift Cards
Last year consumers were projected to spend over $18 billion on Valentine’s Day festivities. Nearly 54% of Americans planned to celebrate Valentine’s Day, and each of those celebrations included an average of $136 spent on gifts. With retailers and restaurants among the major destinations for Valentine’s Day gift buying and celebrating, you’ll want to be well prepared with plenty of eye-catching, compelling Valentine-themed gift cards on display, ready for purchase.
Beyond gifts for special loved-ones, spontaneous Valentine’s Day purchases for friends, neighbors and co-workers are expected to continue. Gift cards are a perfect way to show appreciation, especially when attractively designed and prominently displayed.
PLI has seen an uptick in retailers and other merchants adding Valentine’s Day and other special occasion themed cards to their gift card offering. Many of these less expected cards incorporate unique design features that help attract attention, entice engagement, and motivate a purchase. Consumers do put quite a bit of time and care into selecting just-right and meaningful card designs for each recipient for each occasion.
Beyond Valentine’s Day, consider building and distinguishing your gift card program by introducing other special occasion themed cards. In today’s competitive marketplace, savvy retailers are relying on creativity and cleverly leveraged insights to help build brand, elevate their card selection with the consumer in mind and capture additional sales opportunities.
Did you know?
The top reason celebrants would spend an extra $10 on Valentine’s Day is a really good sale or promotion. For promotional and sales ideas on Valentine’s Day and other specialty themed gift cards, PLI is ready to help. For more information contact your PLI representative at 1-800-752-1017 or Contact us HERE.
Recent
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Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
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Newsroom

PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025