The Clear Value of Signage
Communication is beneficial for guests, housekeeping staff and others, and signage is an effective means of communication throughout your property…
Designing for Life Events Can Trigger Gift Card Sales
With life events often having even greater impact on purchase decisions…
Increase Gift Card Sales with Just Because
Birthdays, graduations and winter holiday celebrations are the top reasons consumers purchase gift cards…
PLI Celebrates National Twins Days – Celebrate Multiples!
National Twins days, August 3 – 5, is an interesting and fun approach to propose multipacks to your clients. Send them the enclosed email and information sheet on the value and benefits of gift card multipacks…
Gift Cards Help Build Success – Independent Retailer Month
Owning your own business can be very exciting and rewarding. In today’s competitive business environment, it can be challenging as well…
Stability: PLI’s 2018 Branded Calendar – Q3
Earth represents Stability and also sustenance. Summer’s long awaited growing season sets forests, gardens and mountains bursting to life, which eventually brings us to abundant harvests…
Direct Mail and Gift Cards, A Perfect Match
With retail foot traffic on the decline, it makes good business sense to market gift cards through additional channels beyond eye-catching in-store displays…
Cards With a Cause – Cause Marketing with PLI
In this new age of social responsibility, consumers are flocking to brands that associate themselves with a cause. Cause Marketing matters now more than ever…
Aromatherapy – The Ultimate Feel Good Gift Card
Bring the benefits of aromatherapy to your gift card program with custom selected scents that help create the aura and sensation of…
Winter Holiday Key Cards Celebrate the Experience
More than 107 million Americans will be traveling during the winter holiday season, and for many that means overnight hotel stays.