Patriotic Inspired Gift Cards Untap Opportunity
Increase gift card sales by adding a variety of patriotic themed cards to your current offering. Patriotic inspired cards can evoke unplanned, add-on purchases and enhance the gifting experience for consumers, while making it profitable for retailers and other merchants.
Cause to Celebrate
Patriotic holidays create occasion to celebrate, and often that celebration includes travel with overnight lodging. When you hand a guest a key card with a patriotic design, that can create an important, that’s a great idea, a thoughtful touch, or how considerate moment.
Patriotic cards are ideal to commemorate –
- President’s Birthdays
- Memorial Day
- Flag Day
- Independence Day
- Constitution Day
- Election Day
- Labor Day
- Veterans Day
- Patriot’s Day
Reason to Recognize
Beyond patriotic holidays, patriotic inspired cards also connect well with various audiences, making the gift experience special, personal and thoughtful. When patriotic inspired cards are effectively marketed, a, this is perfect for ________, impulsive purchase can be driven by desire to show appreciation and acknowledge -
- Active and Past Military
- Political
- Citizenship Organizations
And data indicates patriotic themed merchandise is increasing in popularity across a broad audience.
A recent retail survey reported, of the 219 million Americans celebrating Independence Day, nearly 28% planned a patriotic themed purchase for Independence Day, while another 34% were unsure. The right gift card design, backed by an effective marketing program, could help move the needle.
2017 NRF Independence Day spending Survey, conducted by Prosper Insights & Analytics
To find out more about how PLI can help you create patriotic inspired and other new gifting moments that are notable, shareable and profitable, please contact PLI today. Download a PDF version of this information HERE.