back_arrow_icon
Blog
PLI ASHEVILLE QUARTERLY FIRESIDE CHAT – CENTERS OF MANUFACTURING EXCELLENCE TRANSITION

PLI ASHEVILLE QUARTERLY FIRESIDE CHAT – CENTERS OF MANUFACTURING EXCELLENCE TRANSITION

ASHEVILLE, NC – September 19, 2023 – Last week, the PLI Asheville manufacturing facility held their quarterly “Fireside Chat” and luncheon event to discuss the latest changes and current and future state of PLI with the “Centers of Manufacturing Excellence” transition as it strives to provide excellent customer experience with quality products at a very competitive price. 

The PLI Asheville manufacturing facility location is an integral component of the PLI core that will now be fully dedicated to the HEAT (Hospitality, Events, Advertisement & Transit) business segment whereas all the Gift and Loyalty business segment will be concentrated between the current (LV1) and new (LV2) Las Vegas manufacturing facilities as recently announced on Sept. 1st, 2023. With this shift in area of focus, the future is extremely bright for PLI Asheville in addition to the following improvements it allows: 

  • Increased hybrid 5-hour 2nd shift into a full 8-hour 2nd shift 
  • Increased segment expansion capabilities including gaming, theme park and specialty transit and access control opportunities 
  • New technology equipment opportunities for the segment expansion 

With continued investment in the Asheville facility, PLI is committed to being a key source leader of products for the HEAT industry as well as creating long term job security. 

This time of gathering to level set the changes with discussion and a Q & A session to hear directly from the company leaders including Mark McEachen, Chairman and CEO, Robert Keshura, VP of Hospitality Operations and Stephen Magee, Interim VP of Hospitality, established a continued line of open communication and strong stride towards a successful path for the HEAT business segment, Asheville manufacturing facility and the employee base it serves.  

Additionally, the day was rounded out with Mark McEachen, Chairman and CEO, distributing gift bags on the production floor to various employees that have exhibited great accomplishments and attitude in their respective job. 

The Quarterly Fireside Chats resume to create hands-on updates and transparency to the organization. Fun events, seasonal cookouts and employee recognitions will also continue to foster a sense of togetherness, dedication, appreciation and enjoyment within the PLI family. 

About PLI Card Marketing Solutions  

PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.   

Recent

small_phaserBeamLinebottom

Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.

17 Sep 2025

Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team.  Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.

16 Sep 2025

Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.

12 Sep 2025

Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.

10 Sep 2025

Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.

10 Sep 2025

Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!

9 Sep 2025

Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.

9 Sep 2025

Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.

9 Sep 2025

Newsroom

small_phaserBeamLinebottom