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The 2019 B2B Gift Card Market

Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.

69% of employees surveyed would like to receive a gift card as a reward from an employer. 

Over 85% of B2B gift cards redeemed are physical gift cards. 

Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.


To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .