Mother’s Day, Father’s Day, & student graduations are top consumer spending occasions. Don’t allow gaps in your gift card marketing strategy to lead to missed sales opportunities.

According to the NRF Holiday and Seasonal Trend data*, the popularity of gift cards as a gift choice for Father’s Day and Mother’s Day has been consistently growing since 2010. Almost half of consumers in 2020 reported that they planned to purchase gift cards for these occasions. Gift cards for graduation are second only to cash gifts in popularity.

Following almost a full year of social distancing, there has never been a better time to put your heart and soul into Moms, Dads, & Grads gifting celebrations with creatively designed occasion-themed gift card marketing.

Why take social distancing into consideration?

With families currently separated in challenging ways, celebrations may not be everyone’s top priority. Prominently displayed occasion-themed gift cards, both in-store and online, serve as a compelling visual reminder for your shoppers of these important upcoming events – driving incremental gift card sales throughout the spring!

Be the good angel…you know the one…sitting on your customers’ shoulders and whispering in their ears, poking them to do the right thing. After all, just because we haven’t seen each other as much lately doesn’t mean it’s time to get lazy about family celebrations! As a matter of fact, the good angel would say that recognizing the important people in our lives is more important than ever this year!

What are some other reasons to add Moms, Dads, & Grads themed gift cards to your spring displays?

• Recipients love them! Already a favorite choice for most gifting occasions, gift cards are even more special when personalized with an occasion-themed design.
• Seasonal gift cards freshen up your entire display, drawing attention to the rest of the cards in your selection.

In the end, Moms, Dads, & Grads gift cards boost revenue. Not only do they lift gift card sales, but because they are often gifted along with another item, they offer the potential to boost sales in adjacent product categories – think stationary, floral, electronics, skincare, books, apparel, and school supplies for example.

Looking for gift card design ideas that grab attention and enhance the gifting experience? Reach out. We’d love to talk about design themes, Gift-in-Style™ package options, product bundling, and the many unique card design attributes we have to offer at PLI.

Reach out to talk to our experienced gift card team

* https://nrf.com/research-insights/holiday-data-and-trends/mothers-day/mothers-day-data-center, https://nrf.com/research-insights/holiday-data-and-trends/fathers-day/fathers-day-data-center, and https://nrf.com/research-insights/holiday-data-and-trends/graduation/graduation-season-data-center