Your Source for Gift Card Packaging and Displays
When it comes to purchasing a gift card for a consumer, it’s not just about the card itself; it’s about the whole package…quite literally! It’s about the thoughtful experience the consumer has in mind when gifting it to the recipient to enjoy an occasion at their favorite place or allow them to get that item they’ve been wanting. Even down to the presentation of the packaging shows the recipient that there is thought that goes into the gift every step of the way. With 84% of consumers putting a gift card into something before gifting, it’s not simply a card that’s gifted; it’s about the ways to present the card which carries that special personal touch to make it memorable. 65% of gift card consumers spend an extra 38% beyond the value of the card on packaging. Moreover, it adds an important convenience factor for the consumer: the all-in-one, one-stop shop experience. Consumers place a $4 value on one-stop gift card and packaging convenience. Therefore, consumers are looking for a frictionless shopping experience with accompanying packaging and are willing to pay for it. In fact, 86% of consumers prefer packaging be located adjacent to the gift cards.
That’s where we come in…
At PLI, we provide unique opportunities for gifting consumers to make a one-of-a-kind impression with recipients. Our innovative and creative designs and materials provide a wide variety of packaging options, as well as displays, to complement every gifting occasion to meet your consumers’ needs, in addition to meeting your needs to increase revenue. We meet you where your consumers are to provide you and them with that one-stop shop. PLI is the only printer in the US that provides an end-to-end gifting solution. From printing cards to offering ancillary products, displays, fulfillment, and execution in-store, our goal is to make your life easier across the board.
This year, 50% of consumers plan on purchasing gift cards. That’s HUGE! For the two largest gifting seasons – Moms, Dads and Grads and Holiday – these time periods serve as the greatest opportunities to leverage packaging and display capabilities at PLI to increase your revenue. Specialty-themed packaging keeps these occasions top-of-mind at the point of gift card purchase and can serve as an influence driver when it comes to their gifting choices.
- For Moms, Dads and Grads, gift card purchases have been consistently growing since 2010 with no signs of slowing down. 49% of consumers said they plan to purchase gift cards for these occasions, with gift cards being the second most popular gift (aside from cash) for graduates. It makes sense, right? Mom and Dad can often be hard to shop for, and graduates have a fresh set of needs on the horizon.
- For Holiday, there has been a 200% increase in gift card purchases since 2019. 50% of holiday gift purchases ARE gift cards with the average consumer purchasing 15 gift cards during this season. By offering holiday-themed packaging at the point-of-purchase, brands can also capitalize on one of the main purchase drivers for this hectic time of year: CONVENIENCE!!!!
But it’s not just about the packaging…
Physical display fixtures are the most popular location for purchases of prepaid cards as gifts. For every $1 a business invests in a POP display, it sees an average 4X return in incremental sales. In the sea of the gift card world, it pays to stand out. Consumers also want the convenience of having gift cards and packaging on the same display. Displays draw-in the eye and make it easy for the consumer to see it, grab it, and go. In this day and time when consumers have the constant on-the-go mentality and “never enough time” to do it all, allow us to help provide it all in one place.
Whatever card marketing solutions you need – PLI delivers seamlessly every step of the way. Our goal is to be your one-stop shop for everything, and we are committed to being your end-to-end solution. WE’VE DESIGNED OUR OFFERINGS TO PUT YOU FIRST.
Recent
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
16 Sep 2025
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
10 Sep 2025
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!
9 Sep 2025
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.
9 Sep 2025
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.
9 Sep 2025
LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies.
8 Aug 2025
Newsroom

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025

PLI’s One Team One Dream: A Workplace Rooted in Compassion
LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies. | 8 Aug 2025