Gift Cards Help Build Success - Independent Retailer Month

Whether you are interested in starting  a brand new card program or im-proving an existing one, you can rely on PLI for tailored card options that  fit your local business needs:

  • Off-the-shelf designs with branding options

  • Custom designs with appeal for customers and new prospects

  • Specialty treatments that create excitement and enhance your image


PLI can help promote and grow your card program with proven Card Marketing Solutions:

  • Point of Purchase card displays

  • Card and carrier presentations

  • On-site signage and advertising

  • Holiday and seasonal inspired themes

  • Convenient all-in-one-gifting packages

Owning your own business can be very exciting and rewarding. In today’s competitive business

environment, it can be challenging as well. Regardless of the size or scope of your business, a critical factor for success is Referral.

The Ultimate Referral  

When a customer purchases a gift card at your business to give to a friend, family member, neighbor, or co-worker, that’s a great business opportunity. The gift card recipient that walks through your door is not only a new customer (likely to spend more than the value of the card),  but they can also become a loyal patron as well.

Appeal to Personality 

Consider your targeted audience and what attracts their interest. An eye-catching, purposefully designed gift card that resonates with consumers can create a that’s perfect for…, just what I was looking for, I’ve been meaning to…, or they’ll love it! spontaneous buying moment that delivers a gift chosen with the uniqueness of the recipient clearly in mind. 

Presentation Adds Value 

Today consumers are looking to enhance the gifting experience. A great way to do that is to include engaging gift card packaging that gives the recipient something to open, enjoy and even socialize. The gift of choice becomes even more meaningful with – All-in-one gift bags, greeting cards, envelopes, tie-on options, custom boxes, novelties and more.

PLI Makes it Easy 

As an entrepreneur, your responsibilities can be endless and your resources limited. PLI under-stands that. We have been helping local business owners become more successful with innovative, simple to manage gift card ideas for more than 35 years.

A dedicated PLI account manager will work closely with you to create and grow a Card Marketing Program that meets your objectives and fits your budget. 

To learn more about Card Marketing Programs that drive referral and revenue 

to help grow your business, please contact PLI today.

Download a PDF version of this article here.

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