It’s Never Too Early to Plan for Growth and Success for your Holiday Gift Card Program
In the prepaid world, we know the planning and ordering for your gift card program begins NOW for the LARGEST gift card selling season of the year…HOLIDAY.
Have you made your list and checked it twice for how to build a bigger and bolder gift card program strategy this year? We’ve started the checklist for you and are your partner to drive ROI and develop a unique approach to stand out.
Did You Know?
Here are some interesting facts to consider from the BlackHawk Network 2022 Post-Consumer Survey when planning for your holiday gift card program.
- 6 gift cards were received per person on average – a value of about $200
- 35% said gift cards were their favorite holiday gifts
- 78% plan to spend more than the value of their gift cards (nearly doubling last year’s 47%) And they plan to spend about $75 more
- 70% purchased gifts on sales, deals or discounts, and 51% of their total Holiday shopping budget was used on sales, deals or discounts
- 48% of consumers said they did more holiday shopping online in 2022, and 50% of the holiday shoppers bought online to pick up available deals and promotions
Key Takeaways:
- Consumers are going to put the gift card into something to gift it. Take the opportunity to offer creative packaging for that one-of-a-kind gift-giving experience they can’t pass up and drives revenue for your business.
- Make it easy for them to see and find your gift cards during the hustle and bustle of the holiday season – whether that’s with unique card designs and treatments, displays and/or signage. Stand out and be at the forefront of the consumer’s mind.
- Promotions/Incentives for in-store and online can be a huge win with the increased desire of consumers to make purchases based on deals.
- Convenience and Impulse play a large role in a consumer’s purchasing decision. Help turn on the light bulb in the consumer’s mind for what they need.
Transform Your Gift Card Business with Comprehensive Services Beyond Printing
Much like Santa, we work year-round and provide not only card production services but also a wide variety of capabilities to grow your gift card business. We understand it’s about more than just card print production. So. Much. More. From Design, Card Production, Packaging, Displays, Fulfillment and Consulting, we are committed to bringing evolution and excellence to your brand.
Contact Us so we can build a strategy and customized fit for your holiday gift card program.