Consumer Gift Card Preferences | National Take A Wild Guess Day

For information on the gift card market and strategies to help increase your success, contact PLI.  Download a PDF of this infographic here.

https://blackhawknetwork.com/consumer-gift-card-preferences/

What percent of consumers usually spend more than the face value of a gift card?  

59%

What percent of consumers surveyed have purchased a gift card? 

91%

What percent of employees would like to receive a gift card as a reward from an employer?  

69%

What percent of consumers surveyed would spend more on a gift card that included personalization options, including gift wrap? 

30% - 40%

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