Consumer Gift Card Preferences | National Take A Wild Guess Day
For information on the gift card market and strategies to help increase your success, contact PLI. Download a PDF of this infographic here.
https://blackhawknetwork.com/consumer-gift-card-preferences/
What percent of consumers usually spend more than the face value of a gift card?
59%
What percent of consumers surveyed have purchased a gift card?
91%
What percent of employees would like to receive a gift card as a reward from an employer?
69%
What percent of consumers surveyed would spend more on a gift card that included personalization options, including gift wrap?
30% - 40%