PLI Introduces NXP MIFARE Hospitality Key Cards at HITEC

PLI Joins NXP at HITEC to Debut MIFARE Hospitality as a Best-in-Class Technology Solution for Higher Security Guest Room Key Cards


LAS VEGAS (June 2019) - PLI Card Marketing Solutions (, a global provider of key cards and hospitality marketing programs, is excited to introduce guest key cards equipped with new NXP’s MIFARE® Hospitality IC. MIFARE Hospitality can be integrated with most hotel lock systems and is now available from PLI in branded, custom-printed, and generic RFID guest room key cards.


NXP’s MIFARE Hospitality RFID solution was developed specifically to address the need for improved guest safety through 3DES security, as well as an enhanced guest experience through additional NFC functionality, at a cost structure that addresses the concerns of hotel operators.

“PLI is committed to supporting the migration to higher security guest room key card solutions,” shared Tom Garland, President and CEO at PLI Card Marketing Solutions. “Based on the feedback we’ve received from properties, we believe that MIFARE Hospitality is the most promising open-platform solution to replace MIFARE Classic EV1 for standard guest room keys,” Garland further commented. 


According to PLI’s Karen Brooker, Vice President Hospitality Sales, “MIFARE Hospitality offers unique opportunities for branding – it is designed to allow hotel guests to interact with the hotel brand digitally, on or off property, whether in the guest room, at the pool, or at the restaurant across town.”


PLI has invested in MIFARE Hospitality RFID technology to fill early orders of MIFARE Hospitality key cards. According to Robert Kotseos, Manager Hospitality Sales at PLI, “We look forward to supporting our customers and the participating lock vendors with test cards and key card production following HITEC. Hotel brands that approve this exciting new technology will enjoy competitive pricing and premium service, just as they’ve come to expect from PLI.” ​

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