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Privacy Policy

Last Modified: 01/18/2021

Your privacy is very important to us. Accordingly, this Privacy Policy explains how PLI Holdings, Inc. and its subsidiaries (“PLI Cards Marketing Solutions”, “PLI,” “we,” “us,” or “our”) collects, uses, and discloses personal information. Where applicable, you consent to the use of your information as described in this Privacy Policy each time you visit our website or use our products or services.

What Personal Information We Collect

Personal information is information that can be used to directly or indirectly identify you. Personal information also includes anonymous information that is linked to information that can be used to directly or indirectly identify you. Personal information does not include information that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you

We may collect different kinds of personal information from or about you:

  • Information you provide:  We collect the personal information you provide—such as your name, contact information, or email address—when you use our products and services, contact us, place an order online, submit artwork, to our newsletter, apply for employment, interact with us at in-person events, use any of our social media apps or landing pages, or otherwise interact with us.
  • Information about use of our services and products:  When you visit our website, we may collect information about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, browsing information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. We may gather some of this information automatically.
  • Direct Shipping Information:  We may occasionally “direct ship” our products to end users at their request. In such cases, we receive end user contact information (name and address) from our customers to complete the shipping to the end user.
  • Information from Third Parties:  We may also collect information from third parties, including business partners and marketing agencies. This includes your contact information from marketing partners when we engage in joint marketing or co-branding activities, your IP address or location information from service providers to offer certain products and services relevant to your location, and data from your social networks to authenticate your product use with us, or that you grant permission to our products or services to access.

How We Use Personal Information

We may use personal information to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers. PLI collects,
processes, and determines how to process your personal information as data controller for the following purposes:

  • Communicating with you:  Subject to your prior express consent, we may use personal information to send you marketing communications in relation to our own products and services; communicate with you about your transactions or employment requests; and inform you about our policies and terms. Also subject to your prior express consent, we may share your personal information with third-party partners who may send you marketing communications in relation to their products and services. If you no longer wish to receive email communications for marketing purposes, please Contact Us to opt out. We may use your information to process and respond to your requests when you contact us.
  • Providing, improving, and developing our products and services:  We use personal information to help us provide, improve, and develop our products, services, and advertising. This includes using personal information for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity.
  • Promoting safety and security:  We may use personal information to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services

Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer

You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use our products and services.

Please read our Cookie Policy to learn more about how we use cookies and the choices you have.

Disclosure of Personal Information

We may disclose certain personal information to vendors and service providers that work with us to provide our products and services or help us market to customers. Personal information will only be shared by us with these companies in order to provide or improve our products, services, and advertising;  it will not be shared with third parties for their own marketing purposes without your prior express consent. We may also share personal information with corporate affiliates and in case of corporate business transfers, and for purposes of legal compliance and security.

  • Vendors and Service Providers:  We may share personal information with companies that provide services on our behalf, such as website hosting, email services, marketing and other promotions, auditing, payment processing, fulfilling customer orders, data analytics, providing customer service and support, and other services that assist in selling our products and services. These companies are obligated to protect your information and may be located wherever we operate.
  • Corporate Affiliates and Corporate Business Transactions:  We may share personal information with all PLI-affiliated companies.  In the event of a merger, reorganization, acquisition, joint venture, spin-off, assignment, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal information to the relevant third party.
  • Legal Compliance and Security:  We may disclose personal information, as necessary by law, or as a result of legal process, litigation, or requests from public or governmental authorities within or outside your country of residence. We may also disclose personal information if we determine that for purposes of national security, law enforcement or other issues of public importance, disclosure is necessary or appropriate. We may also disclose personal information if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or customers.

Your Access and Control Over Information

Depending on where you live, you may have the rights described below.  You have the right to access, correct, or delete the personal information that we collect. You are also entitled to object, at any time, to the further processing of your personal information. You have the right to receive your personal information in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal information.

To protect the privacy and the security of your personal information, we may request information from you to enable us to confirm your identity and right to access such information, as well as to search for and provide you with the personal information we maintain.  There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain.

You may Contact Us to exercise your rights.  We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.

California Privacy Rights

If you are a California resident, California law permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes.  To make such a request, please Contact Us and include “California Privacy Rights Request” in the first line of the request.


We do not knowingly collect, use, or disclose information from children under 16.  If we learn that we have collected the personal information of a child under 16—or the equivalent minimum age depending on the jurisdiction, such as 13 in the United States—we will take steps to delete the information as soon as possible.  Please immediately Contact Us if you become aware that a child under 16 has provided us with personal information.

Links to Other Websites

Our websites, products, and services may contain links to or the ability for you to access third-party websites, products, and services.  We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain.  This Privacy Policy applies solely to information collected by us through our products and services.

Information Transfer, Storage, and Processing Globally

If applicable, when we share your personal information with our partners, affiliates, and service providers, your personal information may be transferred to and/or made accessible from countries out of the European Economic Area.  In such circumstances, we will enter into model contractual clauses as adopted by the European Commission, or rely on alternative legal bases such as the Privacy Shield, where applicable, or binding corporate rules where our partners or service providers have adopted such internal policies approved by European data protection authorities.

Information Security and Retention

We take reasonable technical, administrative, and physical security precautions to protect and prevent unauthorized access to your information

It is important that you take precautions to protect against unauthorized access to your information and computers or other devices.  If you feel that the security of your personal information has been compromised, please immediately Contact Us.  Please be aware that, despite our efforts, no security system is impenetrable.  In the event
of a security breach, we will promptly notify you and the proper authorities if required by law.

We will retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Changes to this Privacy Policy

We may periodically change this Privacy Policy and expect most changes to be minor.  Any non-material changes will take effect immediately upon posting of an updated Privacy Policy.  For any significant changes to the Privacy Policy, we will provide you with a prominent notice of such changes.

Your continued use of our products and services after the effective date of this Privacy Policy means that you accept the revised Privacy Policy.  If you do not agree to the revised Privacy Policy, please refrain from using our products or services.

Contact Us

Please Contact Us if you have any questions regarding this Privacy Policy.

Cookies Policy

Last Modified: 08/13/2018

This Cookie Statement explains how PLI Holdings, Inc. and its subsidiaries (“PLI Cards Marketing Solutions”, “PLI,” “we,” “us,” or “our”) uses cookies on our websites, applications, and online services, and the choices you have.

Definition of “Cookies”

Cookies are small pieces of text used to store information on web browsers.  Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices.  We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, including web beacons and pixel tags, for similar purposes.  In this Cookie Statement, we refer to all of these technologies as “cookies.”

Types of Cookies

We use cookies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience.  We describe below the various types of cookies we use and the purposes they perform.  Please note that the specific cookies we may use vary depending on the specific websites and services you use.

  • Essential cookies:  These cookies are strictly necessary to provide you with our websites and services and to enable essential features, such as providing shopping cart or product application functionality.  If you disable these cookies, we will not be able to fulfill your requests.
  • Performance and functionality cookies:  These cookies collect information about how you use our websites and services and allow us to remember the choices you make while browsing.  The information these cookies collect allows us to optimize our websites and make them easier for you to use, and it does not personally identify you.  If you disable or opt out of these cookies, you may not be able to use certain features of our websites, applications, and services, and it may reduce the support or information that we can provide you.
  • Analytics and customization cookies:  These cookies collect information we use in aggregate form to help us understand how our websites, applications and services are being used and how effective our marketing campaigns are, and to help us customize our websites.  If you disable or opt out of these cookies, you may not be able to use certain features of our websites, applications and services, and it may reduce the support or information that we can provide you.
  • Advertising cookies:  These cookies collect information about your browsing or shopping history and are used to make advertising messages more relevant to you.  They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed, and in some cases selecting advertisements that are based on your interests.  We may share this information with third parties to help create and deliver advertising personalized to you and your interests.  If you disable or opt out of these cookies, you may not be able to use certain features of our websites, applications and services, and it may reduce the support or information that we can provide you.
  • Social networking cookies:  These cookies are used to enable you to share pages and content on our websites and services through third-party social networking and other websites.  These cookies may also be used for advertising purposes.

Cookies Placed by Third Parties

You may also encounter cookies on our websites, applications and services that are placed by third parties.  For example, when you buy our products online, our e-commerce vendor may use cookies and other technologies.  We may also allow third parties to place cookies on our websites to track information about your online activities and/or across third-party sites or online services, including to send you targeted advertisements based on that information, which may include the remarketing of our products and services that you have viewed on our websites and on third-party websites.

This Cookie Statement does not apply to the cookies, applications, technologies, or websites that are owned and/or operated by third parties, or such third parties’ practices, even if they use or access our technology to store or collect information.  To understand how third parties use cookies, please review their privacy and cookie policies.

Controlling and Opting Out of Cookies

Your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them.  For more information about these controls and to exercise your cookie preferences, visit your browser or device’s help material.  If you choose to reject cookies, as noted above, you may not be able to use certain features of our websites and services.

Do Not Track

Some browsers include the ability to transmit “Do Not Track” signals.  We do not process or respond to “Do Not Track” signals.  Instead, we adhere to the standards described in our Privacy Policy and this Cookie Statement.

Biometric Information Privacy Policy

Last Modified: 11/07/2019

Purpose of This Policy

  • This Biometric Information Privacy Policy (“Policy”) defines PLI Holdings, Inc.’s and its affiliates’ (collectively “the Company” or “PLI”) policy and procedures for collection, use, safeguarding, storage, retention, and destruction of Biometric Data (as hereinafter defined) collected by PLI.  It is the Company’s policy to protect, use and store Biometric Data in accordance with applicable laws including, but not limited to, the Illinois Biometric Information Privacy Act, 740 ILCS § 14/1, et seq. (“BIPA”).
  • This Policy applies to all PLI employees and facilities wherever located; references herein to BIPA are specific to the Company’s employees located in the State of Illinois and do not apply elsewhere.  If you have any questions concerning the applicability of this Policy, please contact the Company’s Human Resources Department.
  • PLI and/or its vendors, such as staffing agencies and payroll services, or a licensor of the Company’s time and attendance software, may use biometric identification systems for employee timekeeping, fraud prevention, and/or for security purposes at some facilities.  Staffing agencies and payroll services may have separate biometric privacy policies which an employee may be required to acknowledge and consent to.

Definition of Biometric Data

As used in this Policy, Biometric Data includes “biometric identifiers” and “biometric information” which are defined as follows:

“Biometric identifier” means a retina or iris scan, fingerprint, voiceprint, or scan of hand or face geometry.  Biometric identifiers do not include writing samples, written signatures, photographs, human biological samples used for valid scientific testing or screening, demographic data, tattoo descriptions, or physical descriptions such as height, weight, hair color, or eye color.

“Biometric information” means any information, regardless of how it is captured, converted, stored, or shared, based on an individual’s biometric identifier used to identify an individual. Biometric information does not include information derived from items or procedures excluded under the definition of biometric identifiers.

The Company’s Policy

  • PLI’s policy is to protect and store Biometric Data in accordance with applicable standards and laws wherever the Company’s employees and facilities are situated.
  • An individual’s Biometric Data will not be collected or otherwise obtained by PLI without the written consent of the individual. PLI will inform the employee of the reason his or her Biometric Data is being collected and the length of time the data will be stored. A  Consent to Collection of Biometric Data and Release Form is included in this Policy.
  • PLI maintains control over the information and does not and will not sell, lease, trade or otherwise profit from an individual’s Biometric Data.  Biometric Data will not be released by PLI unless (i) an employee’s written consent is obtained, (ii) disclosure is required by law, or (iii) required by valid legal subpoena.
  • Biometric Data will be stored, used and protected using a reasonable standard of care for PLI’s industry and in a manner that is the same or exceeds the standards used to protect other confidential and sensitive information held by PLI.  No PLI employee will have direct access to Biometric Data.
  • PLI will permanently destroy Biometric Data within a reasonable period of time of when the purpose for obtaining or collecting such data has been fulfilled.  Generally, this means within one (1) month of an employee’s termination of employment but in no event will it be longer than three (3) years.
  • Prior to collecting an individual’s Biometric Data, PLI will obtain the written consent of the individual.  Consents will be stored by PLI’s Human Resources Department in employee personnel records.
  • This Policy replaces and supersedes all previous PLI policies related to biometric information.  PLI reserves the right to amend this policy at any time without notice.
  • PLI may expand its use of Biometric Data in the future.  In the event PLI begins collecting Biometric Data for any additional purpose, PLI will update this Policy.
  • A copy of this document can be obtained from the Company’s Human Resources Department upon request.  It is also publicly available at

Download our Biometric Information Privacy Policy with consent
form here.