Why Every Employer Should Use Gift Cards to Keep and Attract Talent

In today's competitive job market, companies are constantly seeking innovative ways to retain their top talent and attract new, skilled employees. Employee retention and recruitment have become more challenging than ever, with workers prioritizing job satisfaction, company culture, and tangible benefits. One emerging strategy that businesses are increasingly leveraging is the use of gift cards as part of their employee engagement programs. This approach not only provides a flexible and appreciated reward for employees but also serves as a powerful tool for improving retention rates and enhancing recruitment efforts.

The Power of Gift Cards in Employee Retention and Recruitment

Gift cards have traditionally been seen as a consumer-centric product, but their utility in the corporate world is rapidly gaining recognition. Rewards and incentives play a vital role in talent retention, with  85% of employees feeling valued when they receive gifts from their employer. Additionally, 30% of employees indicated that regular incentives would motivate them to remain with the company. When used strategically, gift cards can enhance employee satisfaction, foster a positive work environment, and boost motivation, all of which contribute to better retention and recruitment outcomes. Let's explore how gift cards can be effectively utilized to achieve these goals.

Why Gift Cards Work for Employee Retention

Employee retention is crucial for any organization aiming to maintain continuity, reduce turnover costs, and sustain a productive work environment. Gift cards can play a significant role in enhancing employee retention for several reasons:

How Gift Cards Attract Top Talent 

In addition to improving retention, gift cards can also play a vital role in attracting new talent to the organization. Here’s how:

Best Practices for Implementing a Gift Card Program 

To maximize the effectiveness of a gift card program for employee retention and recruitment, consider the following best practices:

Gift cards are a versatile and effective tool for improving employee retention and attracting top talent. By offering a flexible, personalized reward that resonates with employees, companies can enhance job satisfaction, foster a positive work culture, and gain a competitive edge in the job market. As the workplace continues to evolve, businesses that leverage innovative strategies like gift cards will be better positioned to retain their best employees and attract new talent. Implementing a well-thought-out gift card program can be a game-changer for companies looking to build a strong, engaged, and motivated workforce. 

About Plasticard – Locktech International

PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.