Gift Card Displays Turning point of sales into purchase

Gift cards have become a staple in the retail industry, offering a convenient and versatile gift option for consumers. However, the way they are presented in stores can significantly influence sales. Implementing effective gift card displays can transform mere interest at the point of sale into an actual purchase. Here are some strategies to optimize your gift card displays

Floor displays serve as a dynamic tool in attracting customer attention. When strategically placed in high-traffic areas, these displays can showcase a range of gift card options and entice customers who might not have initially considered purchasing a gift card. Use bold signage and eye-catching colors to draw in potential buyers and highlight special promotions or seasonal themes.

Counter displays are prime real estate for impulse purchases. Placing gift card holders near the checkout area can encourage last-minute add-ons to customer purchases. These displays should be neat, organized, and easily accessible. Keeping them stocked and visually appealing with a variety of options helps cater to diverse customer preferences, increasing the likelihood of a sale.

Display racks offer a practical solution for organizing a large selection of gift cards in a compact space. By categorizing cards by occasion, such as birthdays, holidays, or special events, customers can quickly find what they need. This method not only enhances the shopping experience but also promotes efficiency, allowing customers to make quick purchasing decisions.

Custom gift card packaging can add a personal touch to your offerings, making them more attractive to buyers. Whether it’s a unique design for the holidays or a minimalist approach for everyday occasions, well-designed holders can set your gift cards apart from the competition. Investing in high-quality materials and creative designs can elevate the perceived value of the gift cards, leading to increased sales.

The location of gift card displays within a store can significantly impact their effectiveness. Ensure that they are placed in visible, high-traffic areas where they are likely to catch the eye of customers. Consider seasonal changes and adjust the placement of displays to align with peak shopping periods, such as the holiday season or back-to-school sales.

Incorporate engaging signage and promotions to captivate your customers' attention. Highlight limited time offers, new designs, or special discounts to create a sense of urgency. Clear, concise messaging can effectively communicate the benefits of purchasing gift cards, such as the convenience and flexibility they offer as gifts.

By thoughtfully designing and positioning your gift card displays, you can significantly boost sales and capitalize on impulse purchases. Whether through floor displays, counter displays, or creative card holders, each element plays a crucial role in turning potential interest into a confirmed purchase. Embrace these strategies to maximize the impact of your gift card offerings. 

About Plasticard – Locktech International

PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.