USA & Canada: +1-800-752-1017
International : +1 828-210-4754
Leveling Up in Hospitality
At PLI, we are committed to delivering best-in-class solutions that help our hospitality partners shine. As the industry evolves and demands greater speed, consistency, and more tailored print solutions, so do we. This year, we are proud to share two exciting advancements that elevate our print capabilities and empower our clients with even more precision and flexibility. Our Asheville facility has earned a G7 Certification for 2025, and we’ve added a new large-format high-speed digital press to our production floor. These upgrades reflect our ongoing investment in quality, efficiency, sustainable-cards, and service that will make a powerful impact.
Sustainability That Sets the Standard
Excellence at PLI isn’t just about output, it’s also about impact. Our Asheville facility doesn’t just lead in print capabilities; it’s also a model of environmental responsibility. Over the past 12 months, Asheville diverted 96.29% of its total waste from landfills, an achievement that reflects our deep commitment to sustainable operations.
To put that achievement into perspective:
- Total Waste Produced: 508,951 lbs. (254.5 tons) equivalent to 170 Toyota Prius®
- Total Waste Diverted: 490,071 lbs. (245 tons) equivalent to 163 Toyota Prius®
- Landfill Waste: Just 3.7% (18,880 lbs.) about 6.2 Prius® worth of waste
By continuously improving our recycling and diversion efforts, we not only reduce our environmental footprint but also help our partners meet their own sustainable-cards goals. This focus on green operations complements our production investments, creating a balanced, forward-thinking approach to hospitality solutions.
G7 Certification: Consistent Color, Predictable Quality
G7 Certification is a leading industry standard for color consistency across different printing systems and substrates. By meeting this rigorous benchmark, PLI ensures that your printed materials maintain uniform, accurate color regardless of the press or material used. This is especially important for hospitality clients who rely on consistent branding across various touchpoints.
Here’s how G7 makes a difference:
- Consistent Color: A cohesive look across everything from hotel key cards to welcome folders
- Reliable Process Control: Predictable and repeatable results
- Reduced Waste: Less ink and substrate waste through fine-tuned processes
- Accelerated Turnaround Times: Faster movement from approval to finished product
- Improved Quality Control: Enhanced framework from file setup to final inspection
The Hellcat: Speed Meets High-Resolution Impact
We’re also excited to introduce our newest powerhouse on the production floor, a large-format, high-speed digital press we call The Hellcat. Delivering sharp 1,200 dpi resolution, this press offers unmatched versatility for various substrates, magnetic stripes, and RFID technology. Perfect for both short and long runs, The Hellcat is built for the fast-paced needs of today’s hospitality programs.
With variable data and imaging capabilities, personalized printing is more accessible than ever. The Hellcat is particularly well-suited for:
- Small Independent Hotels
- Special Events and Conferences
- Player Loyalty Cards
- Event Badges
- Ancillary Printed Products
Whether you’re preparing for your next key card order or seeking a more sustainable partner in production, PLI’s investments in quality, print innovation, and eco-conscious operations help you stay ready, stay consistent, and stay ahead.
About Plasticard – Locktech International
PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.
Recent
In today’s competitive market, businesses are constantly seeking ways to enhance customer loyalty and boost sales. One strategy that has proven to be both effective and versatile is incorporating gift cards into your loyalty program.
7 Oct 2025
In the competitive world of business, retaining customers is just as important as acquiring new ones. Gift cards have emerged as a strategic tool to not only boost customer retention but also to enhance brand loyalty. By offering gift cards, businesses can create a win-win situation for both customers and the company itself.
30 Sep 2025
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands.
22 Sep 2025
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.
17 Sep 2025
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
16 Sep 2025
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
10 Sep 2025
Newsroom

PLI Welcomes Katie Schroeder to Strategic G&L Team
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands. | 22 Sep 2025

PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025