Mark Goldberg Retirement
After more than 25 years of dedicated service to PLI, Mark Goldberg, former President and CEO is retiring. Over the years, Mr. Goldberg has served as the company’s General Manager, President and CEO as well as a Director on the company’s board. He spearheaded years of growth and helped propel PLI into the leader in the card industry that it is today.
Last year, Mark took a step back with the appointment of Peter Krauss to CEO. Mr. Goldberg stayed on as President and continued to be an active board member while focusing on special projects. He retires now from both the company and its board of directors.
“From our very modest launch, Mark saw the future of our card business and the potential for PLI’s place in it with more clarity than anyone else. Through hard work and dedication, he helped position us in the dominant position we now are,” noted Bill Miller, Chairman of the company’s Board of Directors.
On his retirement, Mark Goldberg shared, “It has been my honor and privilege to serve in leadership at PLI. My thanks to those who have shared the vision of PLI, who put their trust in me, and who worked side by side with me to make PLI what it is today. To my friends and co-workers, I know your next twenty-five years will be as successful as our last. Under new leadership, PLI’s dedication and commitment to our customers shall continue to be the highest priority.”
Recent
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.
17 Sep 2025
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
16 Sep 2025
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
10 Sep 2025
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!
9 Sep 2025
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.
9 Sep 2025
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.
9 Sep 2025
Newsroom

PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025