January is recognized as National Hot Tea Month. Approximately four in five U.S. consumers drink tea, with Millennials being the most likely (87%), so there is plenty of reason to celebrate.

If leveraging the popularity of tea doesn’t fit into your Card Marketing Program, consider other special commemorative months or days in your upcoming gift card program. And remember, our Shopping Bag card presenter can be designed and messaged specifically for your brand and business needs. Now’s the time to start planning for mid-to-late 2018 and early 2019 celebrations.

Beyond adding special occasion gift cards, another proven way to grow gift card programs is to add attention-getting gift packaging options.

For more information about PLI’s exclusive Shopping Bag Card Carrier and other card marketing ideas, please contact your PLI representative or click here.