USA & Canada: +1-800-752-1017
International : +1 828-210-4754
PLI Boosts Minimum Wage to $17 at Asheville Location
More than 200 current employees at Asheville location see corresponding pay increases
LAS VEGAS, August 5, 2021 (Newswire.com) – PLI Card Marketing Solutions (https://www.plicards.com) announced today that it is increasing its minimum starting wage at its Asheville location from $14.50 to $17. This is the second wage increase implemented in 2021 by the Asheville employer, a manufacturer that has been providing hundreds of Asheville jobs and producing gift cards and hotel key cards in North Carolina since 1988. Following an increase from $13 to $14.50 implemented in May, the adjustment to $17 represents a cumulative 30% boost in minimum wage at the facility since the beginning of 2021.

“At PLI, our corporate vision is ‘to be the ultimate destination for customers and talent’,” said Tom Garland, President & CEO. “Our employees make us who we are at PLI. Attracting and retaining great people means providing our employees with a positive atmosphere, a safe environment, generous benefits, and opportunities for professional development. And today, more than ever, it means taking the lead in our industry and in our local markets with competitive wages. In conjunction with the boost in our minimum wage, we will be increasing wages for over 200 of our current employees.”
Employees will continue to receive PLI’s industry-leading benefits, such as:
- Paid holidays and personal time-off
- Medical, dental, and vision coverage for employees and families
- 401k with company contribution
- Tuition reimbursement
- Fun and engaging wellness program
- Short-term and long-term disability
- Company-paid life and AD&D insurance
- Numerous optional supplemental insurance plans
- Pet insurance
- Employee assistance program
With more than 700 employees across all locations, PLI is the largest gift and key card provider in North America, serving over 25,000 unique customers annually and shipping to 140 countries. With locations across the United States, from coast to coast, distribution centers in Canada and Europe, and the strongest customer-support team in the industry, PLI aims to deliver a seamless customer experience and a local feel to each individual customer. Learn more about PLI’s Asheville jobs at https://www.plicards.com and explore PLI’s career opportunities at https://careers.plicards.com/.
Recent
I’m excited to announce that Rick Heil has joined PLI as our new Head of IT, reporting directly to Josh Gleason.
6 Apr 2026
As our business continues to grow and demand for our solutions increases, PLI is investing in its people and expanding teams across the organization.
31 Mar 2026
I am pleased to announce that Patrick Judge will be joining HEAT as our new Vice President of Operations, effective March 16, 2026, reporting directly to me.
16 Mar 2026
Today is National Employee Appreciation Day, and I want to take this opportunity to personally thank each of you for everything you do for PLI.
6 Mar 2026
After fourteen years of outstanding dedication and leadership, Bob Keshura, Vice President of Operations for HEAT, will be retiring at the end of this quarter.
3 Mar 2026
LAS VEGAS, NV – February 25, 2026 – PLI recently participated in the IMRON Security and Safety Summit held at Allegiant Stadium in Las Vegas, an event that brings together security leaders, industry experts, and technology innovators for a day of education and hands on demonstrations.
25 Feb 2026
LAS VEGAS, NV – February 6, 2026 – PLI’s Las Vegas facilities came together for a Super Bowl Celebration designed to give employees a break from their daily routines and enjoy time together.
6 Feb 2026
LAS VEGAS, NV – February 4, 2026 – I am pleased to announce the promotion of Sandy Moriwaki-Yogi to Safety Manager, effective today. Sandy will continue to report to Claudia Alarcia.
4 Feb 2026
Newsroom

Rick Heil Joins PLI as Head of IT
I’m excited to announce that Rick Heil has joined PLI as our new Head of IT, reporting directly to Josh Gleason. | 6 Apr 2026

PLI Is Hiring: Join Our Growing Team
As our business continues to grow and demand for our solutions increases, PLI is investing in its people and expanding teams across the organization. | 31 Mar 2026

Patrick Judge Joins PLI as Vice President of HEAT Operations
I am pleased to announce that Patrick Judge will be joining HEAT as our new Vice President of Operations, effective March 16, 2026, reporting directly to me. | 16 Mar 2026

A Message of Appreciation from Our CEO
Today is National Employee Appreciation Day, and I want to take this opportunity to personally thank each of you for everything you do for PLI. | 6 Mar 2026

PLI Names New VP of Operations for HEAT as Bob Keshura Announces Retirement
After fourteen years of outstanding dedication and leadership, Bob Keshura, Vice President of Operations for HEAT, will be retiring at the end of this quarter. | 3 Mar 2026

PLI Attends the IMRON Security and Safety Summit at Allegiant Stadium
LAS VEGAS, NV – February 25, 2026 – PLI recently participated in the IMRON Security and Safety Summit held at Allegiant Stadium in Las Vegas, an event that brings together security leaders, industry experts, and technology innovators for a day of education and hands on demonstrations. | 25 Feb 2026

PLI’s Game Day Celebration
LAS VEGAS, NV – February 6, 2026 – PLI’s Las Vegas facilities came together for a Super Bowl Celebration designed to give employees a break from their daily routines and enjoy time together. | 6 Feb 2026

Safety Organizational Announcement
LAS VEGAS, NV – February 4, 2026 – I am pleased to announce the promotion of Sandy Moriwaki-Yogi to Safety Manager, effective today. Sandy will continue to report to Claudia Alarcia. | 4 Feb 2026