back_arrow_icon
Blog
PLI Boosts Minimum Wage to $17 at Asheville Location

PLI Boosts Minimum Wage to $17 at Asheville Location

More than 200 current employees at Asheville location see corresponding pay increases

PLI Card Marketing Solutions (https://www.plicards.com) announced today that it is increasing its minimum starting wage at its Asheville location from $14.50 to $17. This is the second wage increase implemented in 2021 by the Asheville employer, a manufacturer that has been providing hundreds of Asheville jobs and producing gift cards and hotel key cards in North Carolina since 1988. Following an increase from $13 to $14.50 implemented in May, the adjustment to $17 represents a cumulative 30% boost in minimum wage at the facility since the beginning of 2021.

PLI Asheville jobs

“At PLI, our corporate vision is ‘to be the ultimate destination for customers and talent’,” said Tom Garland, President & CEO. “Our employees make us who we are at PLI. Attracting and retaining great people means providing our employees with a positive atmosphere, a safe environment, generous benefits, and opportunities for professional development. And today, more than ever, it means taking the lead in our industry and in our local markets with competitive wages. In conjunction with the boost in our minimum wage, we will be increasing wages for over 200 of our current employees.”

Employees will continue to receive PLI’s industry-leading benefits, such as:

  • Paid holidays and personal time-off
  • Medical, dental, and vision coverage for employees and families
  • 401k with company contribution
  • Tuition reimbursement
  • Fun and engaging wellness program
  • Short-term and long-term disability
  • Company-paid life and AD&D insurance
  • Numerous optional supplemental insurance plans
  • Pet insurance
  • Employee assistance program

With more than 700 employees across all locations, PLI is the largest gift and key card provider in North America, serving over 25,000 unique customers annually and shipping to 140 countries. With locations across the United States, from coast to coast, distribution centers in Canada and Europe, and the strongest customer-support team in the industry, PLI aims to deliver a seamless customer experience and a local feel to each individual customer. Learn more about PLI’s Asheville jobs at https://www.plicards.com and explore PLI’s career opportunities at https://careers.plicards.com/.

Recent

small_phaserBeamLinebottom

LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success.

31 Oct 2025

LAS VEGAS, NV and ASHEVILLE, NC – October 29, 2025 – PLI is proud to announce the renewal of its participation in the U.S. Environmental Protection Agency’s (EPA) SmartWay® Transport Partnership, marking five years of collaboration and commitment to sustainable transportation practices.

29 Oct 2025

Gift cards have become a staple in the world of retail and hospitality, representing an easy and popular choice for both gift-givers and recipients. They offer the perfect solution for those who are unsure about what to buy, allowing recipients the flexibility to choose what they truly want.

21 Oct 2025

In today’s competitive market, businesses are constantly seeking ways to enhance customer loyalty and boost sales. One strategy that has proven to be both effective and versatile is incorporating gift cards into your loyalty program.

7 Oct 2025

In the competitive world of business, retaining customers is just as important as acquiring new ones. Gift cards have emerged as a strategic tool to not only boost customer retention but also to enhance brand loyalty. By offering gift cards, businesses can create a win-win situation for both customers and the company itself.

30 Sep 2025

Las Vegas, NV – September 22, 2025  – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team.  Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands.

22 Sep 2025

Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.

17 Sep 2025

Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team.  Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.

16 Sep 2025

Newsroom

small_phaserBeamLinebottom