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PLI Contributes to Recent ICMA Article

PLI Contributes to Recent ICMA Article

PLI Makes the News in Recent ICMA Article

PLI was a primary contributor to the recent article, Gift Cards Change ‘Gifting Experience,’ published by the International Card Manufacturers Association (ICMA). IMCA is a leading global association for card manufacturers, personalizers and other industry participants.

The on-line article focused on current and future trends in the gift card marketplace. Highlights featured the call for gift cards that are, “unique, targeted, personal and, when done right, create experiences that delight consumers. Generic, one-size-fits-all gift cards are a thing of the past.”

Additional gift card marketplace insights from PLI included the importance of: (1) gift card packaging that inspires, (2) attractive eco-friendly alternatives, (3) local and regional design appeal, (4) speed-to-market, (5) enhanced gift card fulfillment and distribution logistics.

Read the complete ICMA article here

Forward thinking and keeping abreast of the changing gift card marketplace, PLI is dedicated and determined to meet and exceed the needs of our clients, helping them to be fashionable, competitive, and profitable.

Recent

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Gift cards have become a staple in the retail industry, offering a convenient and versatile gift option for consumers. However, the way they are presented in stores can significantly influence sales. Implementing effective gift card displays can transform mere interest at the point of sale into an actual purchase. Here are some strategies to optimize your gift card displays

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I’m pleased to share that Andrew “Drew” DeVane has joined our team as a New Business Development Consultant, reporting directly to Michele Esposito. 

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