PLI Contributes to Recent ICMA Article
PLI Makes the News in Recent ICMA Article
PLI was a primary contributor to the recent article, Gift Cards Change ‘Gifting Experience,’ published by the International Card Manufacturers Association (ICMA). IMCA is a leading global association for card manufacturers, personalizers and other industry participants.
The on-line article focused on current and future trends in the gift card marketplace. Highlights featured the call for gift cards that are, “unique, targeted, personal and, when done right, create experiences that delight consumers. Generic, one-size-fits-all gift cards are a thing of the past.”
Additional gift card marketplace insights from PLI included the importance of: (1) gift card packaging that inspires, (2) attractive eco-friendly alternatives, (3) local and regional design appeal, (4) speed-to-market, (5) enhanced gift card fulfillment and distribution logistics.
Read the complete ICMA article here
Forward thinking and keeping abreast of the changing gift card marketplace, PLI is dedicated and determined to meet and exceed the needs of our clients, helping them to be fashionable, competitive, and profitable.
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