PLI Contributes to Recent ICMA Article

PLI Makes the News in Recent ICMA Article

PLI was a primary contributor to the recent article, Gift Cards Change ‘Gifting Experience,’ published by the International Card Manufacturers Association (ICMA). IMCA is a leading global association for card manufacturers, personalizers and other industry participants.

The on-line article focused on current and future trends in the gift card marketplace. Highlights featured the call for gift cards that are, “unique, targeted, personal and, when done right, create experiences that delight consumers. Generic, one-size-fits-all gift cards are a thing of the past.”

Additional gift card marketplace insights from PLI included the importance of: (1) gift card packaging that inspires, (2) attractive eco-friendly alternatives, (3) local and regional design appeal, (4) speed-to-market, (5) enhanced gift card fulfillment and distribution logistics.

Read the complete ICMA article here

Forward thinking and keeping abreast of the changing gift card marketplace, PLI is dedicated and determined to meet and exceed the needs of our clients, helping them to be fashionable, competitive, and profitable.

Recent

Gift cards have become a staple in the world of retail and hospitality, representing an easy and popular choice for both gift-givers and recipients. They offer the perfect solution for those who are unsure about what to buy, allowing recipients the flexibility to choose what they truly want.

21 Oct 2025

In today’s competitive market, businesses are constantly seeking ways to enhance customer loyalty and boost sales. One strategy that has proven to be both effective and versatile is incorporating gift cards into your loyalty program.

7 Oct 2025

In the competitive world of business, retaining customers is just as important as acquiring new ones. Gift cards have emerged as a strategic tool to not only boost customer retention but also to enhance brand loyalty. By offering gift cards, businesses can create a win-win situation for both customers and the company itself.

30 Sep 2025

Las Vegas, NV – September 22, 2025  – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team.  Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands.

22 Sep 2025

Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.

17 Sep 2025

Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team.  Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.

16 Sep 2025

Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.

12 Sep 2025

Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.

10 Sep 2025

Newsroom

PLI Welcomes Katie Schroeder to Strategic G&L Team

Las Vegas, NV – September 22, 2025  – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team.  Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands. | 22 Sep 2025

PLI’s Stephanie Thompson Elected to RGCA Board of Directors

Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team

Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team.  Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family

Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement

Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee

Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement

Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement

Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025