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Sustainable Solutions: Finding the Right Fit for your Gift Card Program
As environmental consciousness continues to grow, companies are increasingly integrating sustainable-cards into their operations. This trend is particularly evident in the gift card industry, where consumers are seeking greener alternatives to traditional plastic cards. Businesses that offer sustainable gift cards not only reduce their environmental impact but also align with the values of today’s eco-conscious customers. We will explore how businesses can select sustainable gift cards that balance environmental responsibility with the practicality and appeal of gifting.
The Growing Demand for Sustainability in the U.S.
Sustainability has become a key factor in consumer behavior. According to NielsenIQ, 78% of U.S. consumers now believe that living a sustainable lifestyle is important, and 89% have adjusted their shopping habits to be more environmentally friendly. This shift in consumer preferences is impacting industries across the board, including the gift card sector. Businesses now prioritize eco-friendly gifts, recognizing their responsibility to the environment.
Eco-Friendly Gift Card Options
To address the environmental concerns associated with traditional gift cards, businesses are now offering several eco-friendly alternatives made from sustainable materials. Here are some of the leading options:
1. Biodegradable Gift Cards:
Biodegradable gift cards are crafted from materials that naturally decompose, reducing their long-term environmental impact. Commonly used materials include plant-based plastics derived from renewable sources such as corn or sugarcane. These sustainable alternatives demonstrate how businesses can integrate eco-friendly practices into everyday products, promoting environmental responsibility.
2. Recycled Plastic Gift Cards:
Some businesses are offering gift cards made from recycled PVC or other repurposed materials. By using recycled plastic, companies reduce the need for new plastic production and help divert waste from landfills. This option combines the durability of traditional gift cards with a commitment to reducing environmental harm.
3. Sustainably Sourced Paper Gift Cards:
Gift cards made from sustainably sourced paper are an excellent alternative to plastic. These cards are typically certified by organizations such as the Forest Stewardship Council (FSC) and use eco-friendly inks. Once used, they can be recycled, significantly lowering their environmental footprint compared to their plastic counterparts.
How to Choose Sustainable Gift Cards for Your Business
If your company is committed to offering eco-friendly products, sustainable gift cards should be part of your strategy. Here are some tips for selecting the right options:
1. Look for Sustainability Certifications:
When choosing physical gift cards, it’s essential to verify their sustainable-cards credentials. Look for certifications from respected environmental organizations that ensure eco-friendly production practices. For instance, FSC (Forest Stewardship Council) certification guarantees that the paper used is sustainably sourced and supports responsible forest management. Additionally, certifications like Green Seal provide assurance that specific environmental standards are met during the production process. These labels not only help protect natural resources but also promote environmentally responsible choices.
2. Support Recycling Programs
Consider partnering with gift card suppliers that offer recycling programs for used cards. Many businesses now provide take-back or recycling services, helping to ensure that gift cards are responsibly disposed of after use. Participating in these initiatives not only minimizes waste but also enhances your company’s sustainable-cards efforts.
3.Assess the Full Lifecycle of the Gift Card
Look at the entire lifecycle of the gift card, from production to disposal. Elect for gift cards made from biodegradable or recycled materials and ensure they can be easily recycled or composted after use. Taking a holistic approach ensures that your company reduces its environmental footprint at every stage.
The Future of Sustainable Gift Cards
As consumers become more aware of environmental issues, the demand for sustainable gift cards will continue to rise. Here are some emerging trends in the gift card industry:
1. Innovative Materials
The development of new, eco-friendly materials will play a significant role in the future of sustainable gift cards. Expect innovations in biodegradable materials that further reduce environmental impact.
2. Increased Focus on Circular Economy Practices
More businesses are adopting circular economy principles, where products are designed for reuse, recycling, or repurposing. Gift cards that can be easily recycled or used for other purposes after redemption will likely become more prevalent as companies seek to reduce waste.
3. Consumer Education and Marketing
As the market for sustainable products grows, businesses will need to educate consumers on the benefits of eco-friendly gift cards. Clear labeling, in-store promotions, and marketing campaigns highlighting the environmental advantages of these cards will be crucial for driving adoption.
Sustainability is no longer a niche concern; it’s a mainstream priority for businesses and consumers alike. By offering eco-friendly gift cards, companies can reduce their environmental impact, meet the growing demand for sustainable products, and enhance their brand’s reputation as a leader in environmental responsibility. Whether opting for biodegradable materials, recycled plastics, or sustainably sourced paper, businesses have more choices than ever to support a greener future while still delivering the practicality and appeal that gift cards offer. As the industry continues to evolve, the future of gift cards will likely be more eco-conscious, innovative, and aligned with sustainable values.
About Plasticard – Locktech International
PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.
Source
Consumers care about sustainable-cards
Eco-Conscious Consumer Statistics
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LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success.
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Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands.
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Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.
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Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
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Newsroom
Tricks, Treats & Team Spirit: Halloween at PLI
LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success. | 31 Oct 2025
PLI Achieves 5-Year Milestone with the U.S. EPA SmartWay® Transport Partnership
LAS VEGAS, NV and ASHEVILLE, NC – October 29, 2025 – PLI is proud to announce the renewal of its participation in the U.S. Environmental Protection Agency’s (EPA) SmartWay® Transport Partnership, marking five years of collaboration and commitment to sustainable transportation practices. | 29 Oct 2025
PLI Welcomes Katie Schroeder to Strategic G&L Team
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands. | 22 Sep 2025
PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025
PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025
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Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025
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Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025
PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025
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