The dog days of summer are giving way to the excitement of back-to-school and holiday preparation. For brand marketers, the sense that the clock is ticking is real. Are you feeling pressure to improve your holiday gift card program?
Holiday gift cards that reflect the magic of the season begin with selecting the right card marketing partner. Many of the world’s most highly respected brands trust their holiday gift card programs to PLI.
Here are the 5 top reasons to make PLI your gift card partner for the holidays and beyond…
#5 – We view your card program holistically.
At PLI we view card marketing from the perspective of the 4 D’s, or “Dimensions,” for Card Marketing Success…Design, Display, Distribution, and Differentiation. A closer look reveals that these four dimensions are highly interconnected, yet each contributes in its own unique ways to the success of your holiday gift card program.
The thought, care, and research that goes into the creative design and engineering of your holiday gift cards and their accompanying marketing materials have a direct influence on the degree to which your holiday gift cards will captivate and delight shoppers and gift recipients alike.
#4 – We serve businesses of all sizes…No, really!
“From 1 to 1 Billion”
At PLI we have a flexible manufacturing platform that allows us to meet the exacting standards and capacity needs of some of the world’s largest brands and still deliver eye-catching and affordable gift card solutions for independent merchants and smaller chains.
#3 – We’ve walked a mile in your shoes
How do we ensure that our customer is always at the center of everything we do? We start by employing individuals with rich experience in many of the same industries as our customers.
The sales, customer support, and client marketing teams at PLI are made up of talented individuals from all walks of life. Our team includes individuals with hands-on experience managing gift and loyalty programs. Some have faced the same card marketing challenges experienced every day by brands like yours!
#2 – While others are spotting trends, we’re setting them!
Meet PLI’s Creative Director – Jolanta – the gifted artist behind most of the concepts and original designs PLI brings to life for our clients. Jolanta’s original gift card designs can be found both online and displayed on retail in-store and third-party gift card racks.
Jolanta knows that every client marketing project begins with a conversation. This conversation is our opportunity to understand the client’s needs and direction, their design preferences, and budget. After that initial conversation and some essential brand research, the creative work begins. Whether client projects result in renderings or fully-formed original high-resolution artwork, we hear time and again how delighted our clients are with the results.
And trend-setting doesn’t stop with aesthetic and functional product design – at PLI, sustainability is always on the R&D short list! Organization-wide, sustainable products and practices are given top priority. Do you have ideas or goals for sustainable product development? We’re all ears!
#1 – Our customers love us!
We are proud to do business with over 25,000 unique customers annually and ship to 140 countries. This reach is only possible because we keep our customers at the center of our world. Every decision we make, and every action we take – from capital investment to staffing, from procurement to IT systems, from quality control to sales approach – is mindful of our corporate vision “to be the ultimate destination for customers and talent.”
Contact us today to discuss your holiday gift card marketing plan!