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Irresistible Gift Card Promotion Strategies to Drive Repeat Customers
Gift card promotions are a powerful tool for driving repeat business, particularly for businesses targeting a B2B audience. A well-designed gift card campaign can not only encourage immediate sales but also foster long-term customer loyalty. We’ll explore different types of gift card promotions that have proven effective in keeping customers coming back for more.
Loyalty and Rewards-Based Promotions
Loyalty programs are one of the most effective ways to encourage repeat business. A well-structured gift card promotion tied to a loyalty or rewards program can significantly increase customer retention.
Why it works:
When businesses offer gift cards as part of their rewards program, customers feel valued and are more likely to return to redeem their points. 84% of consumers prefer businesses that offer loyalty or rewards programs, and 76% of consumers tend to spend more with brands they are enrolled with. This makes integrating gift cards with loyalty programs a smart move for brands aiming to boost repeat purchases.
How to implement:
Create a program where customers earn points for every purchase they make, and they can redeem those points for gift cards. This not only rewards them for their loyalty but also encourages future spending.
Buy One Get One (BOGO) Gift Card Promotions
BOGO promotions are a proven strategy to increase sales and delight customers. Offering a free or discounted gift card with the purchase of another creates an irresistible deal for customers while ensuring they return to redeem the bonus. It’s a win-win for businesses and consumers alike.
Why it works:
BOGO gift card promotions tap into customers' desire for added value, making their purchase feel like a double win. The "get something extra" factor not only increases their immediate satisfaction but also creates a compelling reason for them to return to your business. Additionally, it drives word-of-mouth referrals, as customers love sharing such exciting deals with their networks.
How to implement:
For Example, Run a promotion where customers receive a $10 gift card for free when they purchase a $50 gift card. This strategy works exceptionally well during holiday seasons, product launches, or anniversaries, boosting both immediate sales and customer retention.
Referral Gift Card Promotions
Referral programs are a classic strategy for acquiring new customers while rewarding existing ones. When businesses offer gift cards as rewards for successful referrals, they create a mutually beneficial cycle. Not only does this incentivize customers to spread the word about your business, but it also brings in new customers who are likely to return for repeat business.
Why it works:
Referral gift card promotions leverage social proof, and the trust customers have in their networks. When someone refers a friend, they’re essentially ensuring the new customer is more likely to make a purchase due to that personal recommendation. Both the referrer and the referee can receive gift cards, which further incentivizes customers to refer others.
How to implement:
Create a referral program where customers can earn gift cards by referring others. For example, customers could receive a $10 gift card for every friend they refer who makes a purchase. This promotion works best when the referred customers also receive a welcome offer, like a $5 gift card on their first purchase, encouraging them to come back for additional transactions.
Seasonal and Holiday-Themed Promotions
Seasonal promotions are incredibly effective in keeping customers engaged and excited about your brand. Holidays like Christmas, Valentine’s Day, or Mother’s Day are great opportunities to offer gift cards tied to special offers or discounts. Additionally, creating a themed campaign around popular shopping events like Black Friday and Cyber Monday can drive a substantial amount of traffic and repeat business.
Why it works:
Holidays and seasons are times when people are already thinking about purchasing gifts, and offering gift cards during these periods allows your business to tap into that mindset. Holiday promotions also provide a perfect opportunity to create special offers that entice customers to come back and redeem their gift cards.
How to implement:
Launch gift card promotions with holiday-specific themes, such as offering double the value of a gift card during the holidays or providing a special holiday bonus card for purchases made in the weeks leading up to Christmas. Additionally, offering time-limited holiday discounts or exclusive online sales tied to gift cards can create a sense of urgency and increase the likelihood of repeat purchases.
Gift Card Bonuses with Purchases
Offering bonus gift cards with certain purchases is an excellent way to increase the value of each transaction. For example, a business might offer a $20 gift card for every $100 spent. This strategy not only increases the average order value but also motivates customers to return and redeem their gift cards.
Why it works:
Consumers love feeling like they are getting extra value, and a bonus gift card encourages them to spend more. This type of promotion works well because it increases both the purchase amount and the likelihood of repeat visits. Customers are likely to return to use the gift card they received, boosting your sales long after the original transaction.
How to implement:
Offer bonus gift cards for larger purchases, such as $10 gift cards for every $50 spent or $20 for every $100 spent. This strategy works particularly well during seasonal sales or product launches. By structuring these promotions around milestones, you ensure that customers have a reason to come back and make another purchase.
Gift card promotions are a versatile and effective strategy for driving repeat business, building customer loyalty, and increasing overall sales. By offering a variety of gift card promotion types, such as loyalty rewards, seasonal bonuses, personalized options, and time-sensitive offers, businesses can create campaigns that resonate with their customers and encourage them to return time and again. Whether you're targeting the holidays or offering incentives for referrals, gift card promotions are a powerful way to boost your business’s bottom line while keeping your customers happy.
About Plasticard – Locktech International
PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.
Recent
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13 Aug 2026
LAS VEGAS, NV – August 6, 2026 – As families prepare for a new school year, PLI's One Team One Dream initiative is once again helping employees ease the cost of back-to-school shopping through its annual School Supply Bundle Program.
7 Aug 2026
PLI is proud to recognize Bruce Varney as our Employee Spotlight for the month of August at our Asheville location. As a Warehouse Lead, Bruce is motivated by working hard to support the growth and success of the company.
4 Aug 2026
PLI is proud to recognize Zach Diamond as our Employee Spotlight for the month of August at our LV2 location. Zach is motivated by the people he works with, as his teammates continually encourage one another to improve and deliver high-quality results every day.
4 Aug 2026
PLI is proud to recognize Raymond Woodie as our Employee Spotlight for the month of August at our LV1 location. Raymond is motivated by the people he works with and the opportunity to be part of a strong team.
4 Aug 2026
The fireworks may be over, but the savings are still ringing. As the holiday weekend wraps up, now is the perfect time to make sure your key card inventory is ready for the busy travel season ahead.
9 Jul 2026
I am pleased to announce that Nicole Corbett has joined PLI as our new Associate General Counsel, effective July 6th, 2026, and will report directly to me.
6 Jul 2026
PLI is proud to recognize Valentin Araujo as our Employee Spotlight for the month of July at our Asheville location. As a Press Operator in the press room, Valentin is motivated by delivering high-quality work and takes pride in ensuring every product meets the right standards.
3 Jul 2026
Newsroom
Marriott Bonvoy NFL Key Cards Are Ready for Kickoff
Kick off football season in style with the latest Marriott Bonvoy NFL key card design, now available for purchase! | 13 Aug 2026
One Team One Dream: Helping PLI Families Start the School Year Strong
LAS VEGAS, NV – August 6, 2026 – As families prepare for a new school year, PLI's One Team One Dream initiative is once again helping employees ease the cost of back-to-school shopping through its annual School Supply Bundle Program. | 7 Aug 2026
August Employee Spotlight: Bruce Varney | AVL
PLI is proud to recognize Bruce Varney as our Employee Spotlight for the month of August at our Asheville location. As a Warehouse Lead, Bruce is motivated by working hard to support the growth and success of the company. | 4 Aug 2026
August Employee Spotlight: Zach Diamond | LV2
PLI is proud to recognize Zach Diamond as our Employee Spotlight for the month of August at our LV2 location. Zach is motivated by the people he works with, as his teammates continually encourage one another to improve and deliver high-quality results every day. | 4 Aug 2026
August Employee Spotlight: Raymond Woodie | LV1
PLI is proud to recognize Raymond Woodie as our Employee Spotlight for the month of August at our LV1 location. Raymond is motivated by the people he works with and the opportunity to be part of a strong team. | 4 Aug 2026
Celebrate with $2.50 shipping when you order 2,000 key cards
The fireworks may be over, but the savings are still ringing. As the holiday weekend wraps up, now is the perfect time to make sure your key card inventory is ready for the busy travel season ahead. | 9 Jul 2026
Nicole Corbett Joins PLI as Associate General Counsel
I am pleased to announce that Nicole Corbett has joined PLI as our new Associate General Counsel, effective July 6th, 2026, and will report directly to me. | 6 Jul 2026
July Employee Spotlight: Valentin Araujo | AVL
PLI is proud to recognize Valentin Araujo as our Employee Spotlight for the month of July at our Asheville location. As a Press Operator in the press room, Valentin is motivated by delivering high-quality work and takes pride in ensuring every product meets the right standards. | 3 Jul 2026
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