The 2019 B2B Gift Card Market
Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.
69% of employees surveyed would like to receive a gift card as a reward from an employer.
The Rewarding 2019
B2B Gift Card Market
$26 billion estimated value of market
increase in card
spending for 2019
of card value
the amount medium-size
companies plan to spend
the amount large
corporations intend to spend
>85% of B2B gift cards redeemed are physical gift cards
Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.
To introduce brand new B2B gift cards, or refresh and enhance your current offering with designs that resonate with recipients, contact PLI.
Download a PDF of this infographic here.