The 2019 B2B Gift Card Market
Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.
69% of employees surveyed would like to receive a gift card as a reward from an employer.
The Rewarding 2019
B2B Gift Card Market
$26 billion estimated value of market
increase in card
spending for 2019
card recipients
in 2019
the average
card value
typical over-spend
of card value
the amount medium-size
companies plan to spend
the amount large
corporations intend to spend
>85% of B2B gift cards redeemed are physical gift cards
Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.
To introduce brand new B2B gift cards, or refresh and enhance your current offering with designs that resonate with recipients, contact PLI.
Download a PDF of this infographic here.
https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)
http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/
https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-end-users/https://www.giftcardgranny.com/statistics/
http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/
https://www.giftcards.com/gift-card-statistics