The 2019 B2B Gift Card Market

Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.  


69% of employees surveyed would like to receive a gift card as a reward from an employer. 

The Rewarding 2019

B2B Gift Card Market

$26 billion estimated value of market

increase in card

spending for 2019

card recipients

in 2019

the average

card value

typical over-spend

of card value 

the amount medium-size

companies plan to spend 

the amount large

corporations intend to spend 

>85% of B2B gift cards redeemed are physical gift cards

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