The 2019 B2B Gift Card Market
The 2019 B2B Gift Card Market

Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.

69% of employees surveyed would like to receive a gift card as a reward from an employer. 

Over 85% of B2B gift cards redeemed are physical gift cards. 

Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.


To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .



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