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The 2019 B2B Gift Card Market
Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.
69% of employees surveyed would like to receive a gift card as a reward from an employer.
Over 85% of B2B gift cards redeemed are physical gift cards.
Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.
To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .
https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)
http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/
https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-endusers/
https://www.giftcardgranny.com/statistics/http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/
https://www.giftcards.com/gift-card-statistics
Recent
The fireworks may be over, but the savings are still ringing. As the holiday weekend wraps up, now is the perfect time to make sure your key card inventory is ready for the busy travel season ahead.
9 Jul 2026
I am pleased to announce that Nicole Corbett has joined PLI as our new Associate General Counsel, effective July 6th, 2026, and will report directly to me.
6 Jul 2026
PLI is proud to recognize Valentin Araujo as our Employee Spotlight for the month of July at our Asheville location. As a Press Operator in the press room, Valentin is motivated by delivering high-quality work and takes pride in ensuring every product meets the right standards.
3 Jul 2026
PLI is proud to recognize Leidy Camacho as our Employee Spotlight for the month of July at our LV2 location. Leidy brings a strong work ethic and positive attitude to her role, motivated by her faith and the support of her team.
3 Jul 2026
PLI is proud to recognize Tim McKearney as our Employee Spotlight for the month of July at our LV1 facility. Tim is motivated by helping others succeed in their roles and solving challenges, bringing a strong team-first mindset to his work each day.
3 Jul 2026
As we approach the Fourth of July, I want to take a moment to thank you for the pride, care, and commitment you bring to PLI every day. This holiday reminds us of the value of hard work, accountability, and building something we can stand behind.
1 Jul 2026
The final horn has sounded, and this year’s Stanley Cup Champion is the Carolina Hurricanes!
19 Jun 2026
Father’s Day gives us a chance to pause and acknowledge the quiet, often unseen ways people step up for others. It is about responsibility, sacrifice, and the commitment to doing what is right even when it’s not easy.
17 Jun 2026
Newsroom

Celebrate with $2.50 shipping when you order 2,000 key cards
The fireworks may be over, but the savings are still ringing. As the holiday weekend wraps up, now is the perfect time to make sure your key card inventory is ready for the busy travel season ahead. | 9 Jul 2026

Nicole Corbett Joins PLI as Associate General Counsel
I am pleased to announce that Nicole Corbett has joined PLI as our new Associate General Counsel, effective July 6th, 2026, and will report directly to me. | 6 Jul 2026

July Employee Spotlight: Valentin Araujo | AVL
PLI is proud to recognize Valentin Araujo as our Employee Spotlight for the month of July at our Asheville location. As a Press Operator in the press room, Valentin is motivated by delivering high-quality work and takes pride in ensuring every product meets the right standards. | 3 Jul 2026

July Employee Spotlight: Leidy Camacho | LV2
PLI is proud to recognize Leidy Camacho as our Employee Spotlight for the month of July at our LV2 location. Leidy brings a strong work ethic and positive attitude to her role, motivated by her faith and the support of her team. | 3 Jul 2026

July Employee Spotlight: Tim McKearney| LV1
PLI is proud to recognize Tim McKearney as our Employee Spotlight for the month of July at our LV1 facility. Tim is motivated by helping others succeed in their roles and solving challenges, bringing a strong team-first mindset to his work each day. | 3 Jul 2026

A 4th of July Message from Our CEO
As we approach the Fourth of July, I want to take a moment to thank you for the pride, care, and commitment you bring to PLI every day. This holiday reminds us of the value of hard work, accountability, and building something we can stand behind. | 1 Jul 2026

PLI Stanley Cup Jersey Winner Crowned
The final horn has sounded, and this year’s Stanley Cup Champion is the Carolina Hurricanes! | 19 Jun 2026

A Father’s Day Message from Our CEO
Father’s Day gives us a chance to pause and acknowledge the quiet, often unseen ways people step up for others. It is about responsibility, sacrifice, and the commitment to doing what is right even when it’s not easy. | 17 Jun 2026