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The 2019 B2B Gift Card Market
Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.
69% of employees surveyed would like to receive a gift card as a reward from an employer.
Over 85% of B2B gift cards redeemed are physical gift cards.
Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.
To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .
https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)
http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/
https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-endusers/
https://www.giftcardgranny.com/statistics/http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/
https://www.giftcards.com/gift-card-statistics
Recent
As we approach the Fourth of July, I want to take a moment to thank you for the pride, care, and commitment you bring to PLI every day. This holiday reminds us of the value of hard work, accountability, and building something we can stand behind.
1 Jul 2026
The final horn has sounded, and this year’s Stanley Cup Champion is the Carolina Hurricanes!
19 Jun 2026
Father’s Day gives us a chance to pause and acknowledge the quiet, often unseen ways people step up for others. It is about responsibility, sacrifice, and the commitment to doing what is right even when it’s not easy.
17 Jun 2026
Gift cards are one of the most powerful revenue tools a brand can offer. Far from being just a convenient present, gift cards create immediate income, attract new customers, and increase total spend per visit.
12 Jun 2026
The road to the Stanley Cup runs through Las Vegas and Carolina this year, and so does PLI. Our manufacturing, packaging, and fulfillment teams deliver championship level results every time.
8 Jun 2026
America’s 250th is a milestone worth celebrating and a great time to make sure your key card inventory is ready for what’s ahead.
8 Jun 2026
PLI is proud to recognize Amy as our Employee Spotlight for the month of June at our Asheville location. Amy brings a strong sense of accountability and consistency to her role, always focused on improving her performance and delivering a positive experience for customers.
3 Jun 2026
PLI is proud to recognize Travis Furgusson as our Employee Spotlight for the month of June at our LV2 location. Travis is driven by a strong desire to learn and improve each day, focusing on building his knowledge of machine processes to run more efficiently and help the team consistently meet production goals.
3 Jun 2026
Newsroom

A 4th of July Message from Our CEO
As we approach the Fourth of July, I want to take a moment to thank you for the pride, care, and commitment you bring to PLI every day. This holiday reminds us of the value of hard work, accountability, and building something we can stand behind. | 1 Jul 2026

PLI Stanley Cup Jersey Winner Crowned
The final horn has sounded, and this year’s Stanley Cup Champion is the Carolina Hurricanes! | 19 Jun 2026

A Father’s Day Message from Our CEO
Father’s Day gives us a chance to pause and acknowledge the quiet, often unseen ways people step up for others. It is about responsibility, sacrifice, and the commitment to doing what is right even when it’s not easy. | 17 Jun 2026

Two Hockey Towns. One Winning Partner
The road to the Stanley Cup runs through Las Vegas and Carolina this year, and so does PLI. Our manufacturing, packaging, and fulfillment teams deliver championship level results every time. | 8 Jun 2026

Get $2.50 shipping when you order 2,500 key cards
America’s 250th is a milestone worth celebrating and a great time to make sure your key card inventory is ready for what’s ahead. | 8 Jun 2026

June Employee Spotlight: Amy Jones | Asheville
PLI is proud to recognize Amy as our Employee Spotlight for the month of June at our Asheville location. Amy brings a strong sense of accountability and consistency to her role, always focused on improving her performance and delivering a positive experience for customers. | 3 Jun 2026

June Employee Spotlight: Travis Furgusson | LV2
PLI is proud to recognize Travis Furgusson as our Employee Spotlight for the month of June at our LV2 location. Travis is driven by a strong desire to learn and improve each day, focusing on building his knowledge of machine processes to run more efficiently and help the team consistently meet production goals. | 3 Jun 2026

June Employee Spotlight: Julisa Carter | LV1
PLI is proud to recognize Julisa Carter as our Employee Spotlight for June at our LV1 location. She brings a strong sense of ownership to her role and is always willing to step in where needed, making an impact across multiple areas of the business. | 3 Jun 2026