Packaging Inserts are the Ideal Gift Card Delivery
Ready. Set. Gift! from PLI
Here’s how the package insert works:
A customer’s package arrives containing an un-activated gift card
The inspired customer easily activates the gift card on line
The gift card is placed in the enclosed attractive gifting package
The customer thoughtfully presents the gift-of-choice to the recipient
Ready. Set. Gift! is fast and convenient for the customer and the gift-of-choice is valued and appreciated by the receiver.
And importantly, the package insert marketing program can increase gift card sales and create additional revenue for retailers.
The ever-growing popularity of on-line shopping offers retailers the perfect opportunity to increase gift card sales with Ready. Set. Gift! package inserts from PLI.
Simply include Ready. Set. Gift! with your on-line shopper’s merchandise deliveries. When customers open their packages they’ll find a fast, convenient way to acknowledge friends, relatives, co-workers and others by giving them the gift-of-choice – a gift card redeemable
at your business.
Upon opening a package you’ll want the Ready. Set. Gift! insert to attract the attention of your customer and inspire them to go on line and activate the gift card. Appeal to customers with interesting graphics and a creative, unique gift card design.
Leverage the spirit of the season with targeted holiday messaging and complimentary design.
Give and Get
Provide customers added incentive to purchase the gift card by offering special incentives; activate the card now to receive -
% off your next purchase
A bonus gift card for you
Free shipping on your next order
And when you drive customers to your web site to activate the card, that’s a perfect opportunity for them to make that additional purchase they have been thinking about.
In addition to cost effective inserts that ride along with the delivery of your customer’s purchases, consider a direct mail campaign as well. Re-purposing inserts as a mailers allows you to target new prospects or repeat the promotion to customers, or accomplish both, depending on the mailing list you compile.
Beyond mail, you can also use Ready. Set. Gift! as an in-store promotion. Simply include a gift card insert take-away with each purchase so customers can easily give the gift-of-choice in the future.
For more information on Ready. Set. Gift! package inserts and other innovative ways
to deliver additional gift card purchases, contact PLI.
Download a PDF version of this article here.